本研究使用賽局理論的PARTS模型分析台灣行動通訊服務產業現況以及個案公司情況，並歸納出其競爭優勢來源，也透過資料蒐集分析，整理出個案公司未來策略轉型與發展展望。主要的探討目的如下： 一、瞭解國內行動通信市場結構與現況。 二、提供個案公司的經營策略。 三、針對個案公司的未來發展與規劃提出結論與建議。 Liberalization of telecommunications in Taiwan has started in August 1987. It makes telecom industry work in efficient way and lets the information sharing be much more quickly and easily by the improvement of telecom industry. More than that, consumers can choose the telecommunications company which they like by themselves and the chose will be protected by the law. Accordingly, the telecom industry has been bringing into a new competitive situation. Fighting for the top of market position, telecommunication companies try variety strategies, such as alliances and marketing strategies. Telecom industry has come into a whole new era from that time.
This study employs analysis of “PARTS” of Game Theory as a model to analyse the case company in mobile communication industry of Taiwan. The purpose of this study is trying to summery the advantages based on analysis data of the case company and to bring ideas for future strategy mapping and development. To summarize the purposes are as below. 1. To study the market of Taiwan mobile communication. 2. To share the business strategies of the case company. 3. To draw the conclusions and recommendations for the future development of the case company.