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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/101983

    Title: 以賽局觀點分析臺灣中小企業銀行之競爭策略
    Other Titles: Competitive strategy analysis of Taiwan Business Bank : a game theoretic viewpoint
    Authors: 黃翎珺;Huang, Ling-Chun
    Contributors: 淡江大學國際商學碩士在職專班
    蔡政言;Tsai, Jeng-Yan
    Keywords: 臺灣企銀;賽局理論;競合策略;Taiwan Business Bank;Game Theory;Co-opetition
    Date: 2014
    Issue Date: 2015-05-04 09:44:38 (UTC+8)
    Abstract: 近年來全球主要國家的金融業已吹起合併活動的風潮,經營逐步朝向大型化、集團化的模式發展。因為金融機構競爭日益劇烈,以及資訊科技的日新月異,國內證劵、銀行、基金業者相互之間的合併也營運而生,使得國內金融版圖正逐漸地改變,以因應日趨激烈的市場競爭。在台灣銀行間互相合併的案件層出不窮,例如政府積極鼓勵本土銀行進行合併,以解決部份銀行經營不善所發生之鉅額壞帳問題。
    In recent years, the world''s major financial merger activity has been blowed the global waves, business gradually toward a large-scale, group-oriented model of development. Because of the financial institutions in an increasingly competitive and rapidly changing information technology, domestic securities, banking, merger mutual fund industry also merges, making the domestic financial landscape gradually changes to cope with an increasingly fierce market competition. Another merger between Taiwanese Banks after another, such as government actively encouraged local banks to merge in order to solve the problem of bad debts occurring huge part of the bank mismanagement.
    Under the government plans to release official public equity shares of the bank to publics, a number of public sector banks have been converted to privatization. Taiwan Business Bank of nature-based financial institutions for the special nature of both business profits and policy, and its organizational characteristics of the special nature of its business strategy have its unique advantages and disadvantages. Therefore, this study from the game theory, the policy of its game by those who choose to participate in the interaction of interdependent characteristics, to explore and examine the competition in Taiwan Business Bank banking, strategic business management and development.
    According to strategic thinking perspectives of PARTS analysis method, the Taiwan Business Bank Bank in addition to the full solution should be competitive features and benefits of its competitors in order to develop its unique dynamic competitive advantages. This should be done by thinking how to make proper arrangements for their competing strategies its innovative thinking rather than blindly or other increase their competitive strategy.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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