本研究使用PARTS理論分析台灣類比IC設計產業現況以及某公司情況，並歸納出其競爭優勢來源，也透過資料蒐集分析與業界訪談，整理出個案公司未來策略轉型與發展展望。個案公司善於利用自身財務優勢，改變與上下游之間的貿易條件，藉由規則的改變以造成賽局改變。個案公司現有的競爭優勢，係憑藉著各項進入與退出障礙的建立及策略聯盟的保護，建立障礙與策略聯盟為個案公司於賽局中採行的主要競爭戰略。 關鍵字：類比電源管理、半導體、PARTS分析 The competition of Taiwanese semiconductor industry is fierce and its profits are shrinking gradually. Therefore, we employ the Game theoretic PARTS analysis to discuss sources of their competitive advantages, and their dealing with the rise of the semiconductor industry in China and South Korea. Finally, we discuss the implications of the changes in the demand of Electronic products.
This study analyzes the current Taiwanese IC Design industry as well as a case of company R by using PARTS theory and summarizes their sources of competitive advantage. We also collect information through interviews as well as the industry analysis, by sorting out transformation and development prospects of future strategies of company R. By exploiting their financial advantages to change the terms of trade and from upstream to downstream, we change the rules of the game in order to cause changes. The existing competitive advantages of studing case conclude the protection system of the entry and exit barriers, the establishment of strategic alliances, and the establishment of main obstacles to competitive strategy and strategic alliances for the company in the case of the adoption of the game. Keywords: Analog Power Management Semiconductors, PARTS Analysis
