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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/101893

    Title: 台灣流行歌手形象塑造之未來圖像
    Other Titles: The future image development of Taiwanese pop singer
    Authors: 彭曼甄;Peng, Man-Jan
    Contributors: 淡江大學未來學研究所碩士班
    陳瑞貴;Chen, Jui-Kuei
    Keywords: 流行音樂;流行歌手;未來圖像;形象塑造;情節分析;POP music;Pop Singer;Future Image;Image building;Scenario Analysis
    Date: 2014
    Issue Date: 2015-05-04 09:20:41 (UTC+8)
    Abstract: 流行音樂可穿越不同文化及語言,反映出特定地區的年代背景與價值觀,堪稱人們生活中隨處可得的重要媒介,也是流行文化中不可或缺的項目。而流行音樂中的歌手與流行音樂有著密不可分的關係,可稱為是流行音樂的靈魂項目之一,在流行音樂產業已無法由銷售唱片獲取所需利潤的今日,如何形塑歌手形象進而形成品牌,成為了產業價值鏈中的販售重點,本研究探討台灣流行音樂產業如何塑造歌手形象進而建立起個人品牌及識別系統,達到歌手形象塑造的目的,據以分析結果使用未來學方法中的情節分析描繪出未來圖像,並對流行音樂產業提出相關建議。
    Pop music can span different cultures and languages reflecting people’s values and ages from their backgrounds and regions. It is important not only in our life but in popular culture. The relationship between pop music and pop music singer is very close, however, singer plays an vital role more than ever. Nowadays music industry can not earn from only selling CDs. The selling point has turned to create singers’ image and to establish their brands. The research will discuss the issue of how to create singers’ images and establish their brands and identifications to achieve the goal of shaping them.Based on the research result, use the scenario analysis to get the future image.
    Appears in Collections:[Master's Program, Graduate Institute of Futures Studies] Thesis

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