Nowadays, with the fast improvement of technology and the rapid aging of the population, people concern more on their appearance. Also, people have higher awareness of health issue, thus rather than the internal health of their body, more and more people willing to spend money on the treatment of medical cosmetology. Such treatment is non-essential, but for the reason described, the potential of this market is rising.
Medical cosmetology has become a fresh industry in many countries, such as Japan, USA, Korea. Compare with those countries, the market in China is relatively small. Although it is relatively small , still with the improvement of the living standard, the development of medical cosmetology of China is in the prosperity stage. For this essay, we will discuss about the development of the private institutions of medical cosmetology in China. More than that, we will investigate the problem of this industry that they are facing and the way to solve these problems.
The upsurge of the medical cosmetology transmit from the European countries to the Asian countries. Korea is the representative of Asian, they have lots of their own medical beauty brands. For many Asian countries, they combine the medical cosmetology industry with the tourism Industry, such combined industry has very high developing potential. For the medical cosmetology industry in Taiwan, it is well known in the global market, because of their advance technology, friendly service and high efficiency management. The essay is going to investigate the problem that such industry is facing by discussing the history of the development of the medical cosmetology and the market developed in recent years.
Medical cosmetology is the new rise industry globally. Because of the rapid development of medical cosmetology industry in Taiwan, the government has already given assistance to it. For this reason, if Taiwan can develop a special medical cosmetology industry compare with other countries, they can transfer such competitive crisis to their own advantage and it is beneficial to their economy.
By the PEST analysis, Porter five forces analysis and the SWOT analysis towards the China and Taiwan market, we can understand the status and environment of the medical cosmetology industry in such market nowadays. By the integrated and systemic investigation, we can understand the threat, opportunity of such industry in Taiwan. Base on such environmental information, we can know more about the competitive advantage of the industry in Taiwan.
In the beginning, we start from the aim of the investigation of the medical cosmetology industry and looking at the development of such industry globally. Next, we introduce such market in China and their problem that they are facing. Then, we analysis the industry of Taiwan. The Emphasis is base on the PEST analysis、the Porter five forces analysis and the SWOT analysis toward the industry between China and Taiwan. At last, the summary is done by using the integrated analysis.