Our life is filled with a variety of signs and the mode of consumption changed: buying things is no longer for demand but mostly for the signe and symbolism behind goods. In addition, as the development and advancement of technology, the sign is no longer in a natural condition, but turn into a society of the spectacle which has lots of copy and reproduction. Therefore, there are simulation products everywhere and this way also increase lots of business opportunites.
Due to the advancement of Industry, people have more their own time to do leisure, for example, sightseeing. The british sociologist, John Urry, regard sightseeing as a behavior of "gaze". And the rise of the mass media , not only cause the globalization and internationalization, but also to tourists "gaze" sightseeings before their travels, so these tourists will bring a "perspective" and "frame" to appreciate the real attractions. And the souvenirs products are not only the cutural reproduction products of scenic spots that tourists can’t take away but also the productions after tourists gaze.
Based on all above theories and then through the survey: majority of interviewees have already gazed the signs in Monster Village through mss media before they start their travels. In addition, the Monster Village constructs japanese-style buildings and "monsters" installations arts to create a simulation environment and also the "experience economy", attracting successful an influx of tourists in this small hot spot. Moreover, the sign of monsters cultural and creative products is one of the big selling points in the Monster Village.
This tourism type of "consumption of sign" is not only for the Monster Village but also for the most attractions today and the best example which proposed by Baudrillard is Disneyland. From signs to mss media and consumer society, and from tourist gaze, souvenirs products to the simulation environment, each social theory has very close relation with the others; and this trend creates a tourism type of consumption of sign. However, this travel type although caters for most of people today, creating a large number of tourist revenue, we still need to worry about: using lots of signs to construct simulation buildings or environment, will make the real thing lost their historical position or value? or in place of the real thing?