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    Title: 創業資源、創業階段與資源拼湊之研究 : 以微型創業為例
    Other Titles: A study of entrepreneurial resources, start-up stage and resource bricolage : the case of micro-enterprise
    Authors: 邱國碩;Chiu, Kuo-Shuo
    Contributors: 淡江大學資訊傳播學系碩士班
    陳意文;Chen, Yi-Wen
    Keywords: 微型創業;創業資源;創業階段;拼湊概念;Micro-enterprise;Entrepreneurial resources;Start-up stage;Bricolage
    Date: 2014
    Issue Date: 2015-05-01 16:12:27 (UTC+8)
    Abstract: 過去想要啟動創業活動通常需要累積相當的資源與能力方能進行。然而隨著微型、知識型創業的時代來臨,打破了以往對創業的想像。微型企業在創業的早期階段,儘管在資源缺乏的條件下,創業活動仍然可以快速的啟動。

    在文獻回顧後發現,可以以法國人類學家Levi-Strauss(1966)提出的拼湊(bricolage)概念切入,作為闡釋微型創業早期階段啟動的依據。本研究回顧相關的創業資源、創業階段、與拼湊概念等文獻,進一步提出一個整體性的架構來檢視創業家與資源之間的互動關係。

    本研究採取質性的研究策略,選取了三家創意市集中的微型創業實例作為研究個案,藉以了解個案在創業各階段中擁有哪些資源類型,並且如何利用拼湊的方式賦予既有資源嶄新的價值,透過與文獻的對照討論,提出本研究的結論如下:
    一、在資源匱乏的情況之下依然能夠啟動創業
    二、藉由拼湊能轉化出新的資源類型

    研究的貢獻上,本研究主以資源類型作為觀察的目標,進一步延伸了拼湊概念的應用範圍。實物上則是提供了未來同樣欲投入微型創業行列的創業家或創業團隊一個整體性的架構作為參考,以拼湊作為啟動事業的關鍵。
    In the past, entrepreneurship usually required both capabilities and sufficient resources. With the advent of micro and knowledge-based businesses, such impression about entrepreneurship has been wiped away. Now, people can start up a micro business in a short time at the early stage of entrepreneurship even without sufficient resources.

    Through a review of literature, this study found that the concept of bricolage introduced by French anthropologist, Levi-Strauss(1966), can be a foundation for explaining the early stage of entrepreneurship. According to literature about entrepreneurial resources, start-up stage, and bricolage, this study proposed an integrated framework to examine the interactive relationship between entrepreneurs and resources.

    Based on the qualitative research approach, three cases of micro entrepreneurship at a creative art market were selected for research. This study analyzed the types of resources owned by these businesses at each stage of entrepreneurship and attempted to give existing resources a new value by bricolage. After further discussion and comparison with literature, this study obtained the following conclusions:
    1.Entrepreneurship can still take place in the absence of sufficient resources.
    2.New types of resources can be produced through bricolage.

    In terms of contribution, this study observed the various types of resources for entrepreneurship and further extended the application of bricolage. For people or teams planning to start a micro business, this study provided an integrated framework with bricolage as a key to entrepreneurship.
    Appears in Collections:[資訊傳播學系暨研究所] 學位論文

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