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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/101621

    Title: 創業資源、創業階段與資源拼湊之研究 : 以微型創業為例
    Other Titles: A study of entrepreneurial resources, start-up stage and resource bricolage : the case of micro-enterprise
    Authors: 邱國碩;Chiu, Kuo-Shuo
    Contributors: 淡江大學資訊傳播學系碩士班
    陳意文;Chen, Yi-Wen
    Keywords: 微型創業;創業資源;創業階段;拼湊概念;Micro-enterprise;Entrepreneurial resources;Start-up stage;Bricolage
    Date: 2014
    Issue Date: 2015-05-01 16:12:27 (UTC+8)
    Abstract: 過去想要啟動創業活動通常需要累積相當的資源與能力方能進行。然而隨著微型、知識型創業的時代來臨,打破了以往對創業的想像。微型企業在創業的早期階段,儘管在資源缺乏的條件下,創業活動仍然可以快速的啟動。



    In the past, entrepreneurship usually required both capabilities and sufficient resources. With the advent of micro and knowledge-based businesses, such impression about entrepreneurship has been wiped away. Now, people can start up a micro business in a short time at the early stage of entrepreneurship even without sufficient resources.

    Through a review of literature, this study found that the concept of bricolage introduced by French anthropologist, Levi-Strauss(1966), can be a foundation for explaining the early stage of entrepreneurship. According to literature about entrepreneurial resources, start-up stage, and bricolage, this study proposed an integrated framework to examine the interactive relationship between entrepreneurs and resources.

    Based on the qualitative research approach, three cases of micro entrepreneurship at a creative art market were selected for research. This study analyzed the types of resources owned by these businesses at each stage of entrepreneurship and attempted to give existing resources a new value by bricolage. After further discussion and comparison with literature, this study obtained the following conclusions:
    1.Entrepreneurship can still take place in the absence of sufficient resources.
    2.New types of resources can be produced through bricolage.

    In terms of contribution, this study observed the various types of resources for entrepreneurship and further extended the application of bricolage. For people or teams planning to start a micro business, this study provided an integrated framework with bricolage as a key to entrepreneurship.
    Appears in Collections:[資訊傳播學系暨研究所] 學位論文

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