日本低成本航空企業經營策略之研究

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Title:	日本低成本航空企業經營策略之研究
Other Titles:	The study of Japan's low-cost carriers's strategies
Authors:	劉耿銘;Liu, Geng-Ming
Contributors:	淡江大學亞洲研究所碩士班任耀庭
Keywords:	低成本航空;日本低成本航空企業;經營策略;競爭優勢;五力分析;Low Cost Carriers;Japan's low-cost carriers;Operating strateg;Competitive Advantage;Porter five forces analysis;格安航空;日本の格安航空会社;事業戦略;競争優位;ファイブフォース分析
Date:	2014
Issue Date:	2015-05-01 13:34:57 (UTC+8)
Abstract:	世界各國低成本航空在1987年後開始紛紛成立，但日本卻遲遲到2012年才開始發展低成本航空，西南航空的成功固然值得其他企業做為參考，但並不是每一家低成本航空公司都完全適合西南航空的營運策略，根據不同區域，每一家低成本航空公司都逐漸開發出屬於自己的市場定位，日本曾面臨到低成本航空企業的破產，在失敗中也逐漸找到適合日本的經營策略。本研究主要研究對象為日本新興低成本航空企業，包括了捷星日本航空（Jetstar Japan）、香草航空（Vanilla Air）以及樂桃航空（Peach Aviation）共三家航空公司，主要先瞭解日本主要低成本航空的發展現況，並且整理歸納出日本低成本航空的經營模式，最後去定義日本低成本企業的經營特色。在結果方面，本研究最後主要結論為日本低成本航空擁有以下特色：「多為子公司模式，並且又分成獨立經營與受母公司影響」、「由於人口高齡化的結果，希望推出旅行社代理販售通路」、「較為注重機上餐點，推出特色且高單價的餐飲」。 LCCs have been established in countries around the world after 1987, but the Japanese have been slow to 2012 began to develop low-cost carriers. Southwest Airline''s success is a reference for other enterprises, but not every low-cost carriers suit for Southwest Airline''s operating strategies, depending on the area, each low-cost carriers gradually found their market position. Japanese low-cost carriers have faced bankruptcy, but now they gradually found suitable business strategies. Subjects of this study are emerging low-cost carriers in Japan, including Jetstar Japan, Vanilla Air and Peach Aviation. First, try to understand the current status of Japan''s major low-cost carriers, and summed business model of Japanese low-cost carriers. Finally, define Japanese low-cost carriers operating characteristics. In the result, the main conclusion of this study is low-cost carriers in Japan have the following characteristics:" Belong subsidiary, and will is divided into independent operation and influence by the parent company," "As a result of an population aging, will have travel agents selling access," "Emphasis on meals, launch characteristics and high price food. "
Appears in Collections:	[Graduate Institute of Asian Studies] Thesis

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