因此本論文將檢視智利政府的官方組織ProChile和CORCO如何制定策略塑造智利優質的國家形象以促進出口，及如何輔助國內的生產者接軌至國際葡萄酒市場。特別是針對中國市場時，智利政府如何幫助國內的生產者克服對中國出口的障礙。 The Mediterranean climate zones in Chile is beneficial for growth of grapes. The Pacific Ocean and the Andes Mountain keep Chilean Wine Industry from blight. Thus it can be seen, Chile owns the potential that can develop wine industry. Before the era of 1970, Chilean wine industry was restricted by policies of Chilean government. In the end of 1870,Chilean wine industry began to expand exportation. But other wine production country had existed in the international market, Chile is a follower in this field.
Philip Kolter thinks that if a country could contain wealth by shape the image of country. Volume of traditional wine consumers tend to be limited, so that many wine producer want to seek new market. Due to large population, China is becoming an important market. The characteristic of Chinese wine consumer is emphasizing the country of origin. When increasing wine exportation in China, Chile wine producers must overcome the problem of country images, tariff barriers and non-tariff barriers.
There are official organizations for promoting exportation（ProChile and CORFO）in Chile. This study will see the two organizations how to establish strategies to make Chilean wine more famous in international market, especially for China market.