English  |  正體中文  |  简体中文  |  Items with full text/Total items : 49378/84106 (59%)
Visitors : 7381767      Online Users : 54
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/101224


    Title: Proactive and reactive corporate social responsibility: antecedent and consequence
    Authors: Chang, Ching-Hsun
    Contributors: 淡江大學企業管理學系
    Keywords: Green organizational culture;Green product innovation performance, Proactive corporate social responsibility;Reactive corporate social responsibility
    Date: 2015-02
    Issue Date: 2015-04-16 14:28:31 (UTC+8)
    Publisher: Bingley: Emerald Group Publishing Ltd.
    Abstract: Purpose – The purpose of this paper is to develop an original framework to explore corporate social
    responsibility (CSR) plays a mediation role between green organizational culture and green product
    innovation performance.
    Design/methodology/approach – This study divides CSR into proactive CSR and reactive CSR.
    This research employs an empirical study by means of the questionnaire survey method to verify the
    hypotheses and to explore its managerial implications in Taiwanese manufacturing companies.
    Structural equation modeling is applied to verify the research framework.
    Findings – The empirical results verify that green organizational culture positively affects proactive
    CSR and green product innovation performance. This study shows that proactive CSR mediates the
    positive relationship between green organizational culture and green product innovation performance,
    but reactive CSR does not. Green organizational culture is a driving force for proactive CSR and
    green product innovation performance. Organizational members in Taiwanese companies are
    exposed to green organizational culture which influences CSR activities. Moreover, this study verifies
    that proactive CSR of large companies are significantly higher than those of small and medium
    enterprises (SMEs).
    Research limitations/implications – There are three limitations of this study. First, this study
    verifies the hypotheses by means of questionnaire survey which only includes cross-sectional data.
    Second, this study utilize self-reported data may suffer the problems of common method variance.
    Third, this study applies a “five-point Likert scale” ranging from 1 to 5 to measure the constructs.
    Future research can apply a “seven-point Likert scale” to measure the constructs and compare with
    this study to test the significance of the variability of the data. There are two implications emerging
    from the study. First, proactive CSR has a positive effect on green product innovation performance,
    but reactive CSR does not. Second, green organizational culture is a driving force for proactive CSR and
    green product innovation performance.
    Originality/value – This study summarizes the literature of CSR into a new managerial framework
    and highlights the importance of proactive CSR. Therefore, green organizational culture cannot only
    affect green product innovation performance directly, but also influence it indirectly via proactive
    CSR in the Taiwanese manufacturing industry. Taiwanese manufacturing companies can increase
    their green organizational culture and proactive CSR to enhance their green product innovation
    performance. This study also explores that proactive CSR of large companies are significantly higher
    than those of SME.
    Relation: Management Decision 53(2), pp.451-468
    DOI: 10.1108/MD-02-2014-0060
    Appears in Collections:[企業管理學系暨研究所] 期刊論文

    Files in This Item:

    File Description SizeFormat
    index.html0KbHTML146View/Open

    All items in 機構典藏 are protected by copyright, with all rights reserved.


    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback