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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/101042

    Title: 服務品質、企業形象對連鎖咖啡店滿意及忠誠度影響之研究
    Other Titles: A Study of the Relationships among Service Quality, Corporation Image, and Customer Satisfaction, Customer Loyalty of Coffee Chain Stores
    Authors: 張俊惠;洪正興
    Contributors: 淡江大學國際企業學系
    Keywords: 連鎖咖啡店;服務品質;企業形象;顧客滿意;顧客忠誠度;Coffee chain stores;Store image;Consumption inertia;Customers’ satisfaction;Customers;loyalty
    Date: 2012-11-23
    Issue Date: 2015-03-24 23:16:01 (UTC+8)
    Relation: 2012創新實務與個案研討會論文集,頁29-50
    Appears in Collections:[國際企業學系暨研究所] 會議論文

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