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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/101041


    Title: 男性臉部保養品購買涉入對顧客價值與消費者購買決策影響之研究
    Other Titles: A Study of How Purchase Involvement Affects Customer Value and Consumers’ Purchase Decision Making Behavior for Male Facial Care Product
    Authors: 張俊惠;洪正興
    Contributors: 淡江大學國際企業學系
    Keywords: 男性保養市場;涉入程度;顧客價值;購買決策;Men’s maintenance market;Involvement degree;Customer value;Purchase decision making
    Date: 2011-10
    Issue Date: 2015-03-24 23:06:13 (UTC+8)
    Relation: 2011創新實務與個案研討會論文集,頁121-142
    Appears in Collections:[國際企業學系暨研究所] 會議論文

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