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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/101036


    Title: 國際精品女性消費群之顧客價值與購買行為之研究
    Other Titles: A Study of Different Age Groups of Women's Customer Value and Their Purchasing Behavior of Global Luxury Brand
    Authors: 張俊惠;洪正興
    Contributors: 淡江大學國際企業學系
    Keywords: 精品品牌;顧客價值;購買行為;Luxury brand;Customer's value;Purchasing behavior
    Date: 2011-06
    Issue Date: 2015-03-24 15:33:55 (UTC+8)
    Publisher: 臺北市:北臺灣科學技術學院
    Relation: 北台灣學學報=Northern Taiwan Journal 34,頁233-252
    Appears in Collections:[國際企業學系暨研究所] 期刊論文

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