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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/100881

    Title: The Influence of Green Word-of-Mouth (WOM) on Green Purchase Intentions: The Mediation Effects of Consumers' Conformity Behaviors
    Authors: Sheng-Hsiung Chang
    Contributors: 國際企業學系暨研究所
    Keywords: green WOM, green purchase intention, normative interpersonal influence, informational interpersonal influence, green marketing.
    Date: 2015-06-27
    Issue Date: 2015-03-16 22:17:33 (UTC+8)
    Relation: Academy of International Business (AIB) 2015 Annual Meeting
    Appears in Collections:[Graduate Institute & Department of International Business] Proceeding

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