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    題名: Behavioral scoring model for bank customers using data envelopment analysis
    作者: I-Fei Chen;Chi-Jie Lu;Tian-Shyug Lee;Chung-Ta Lee
    貢獻者: 管理科學學系暨研究所
    日期: 2012-01
    上傳時間: 2015-03-16 10:14:08 (UTC+8)
    出版者: Journal of Data Analysis
    摘要: This study proposes a behavior scoring model based on data envelopment analysis (DEA) to classify the customers into the high contribution and low contribution customers. Then, the low contribution customers are examined by using the slack analysis of DEA model to promote their contributions. The experiment results showed that the proposed method can provide indeed directions for bank to improve the contribution of the low contribution customers, and facilitates marketing strategy development.
    關聯: Studies in Computational Intelligence 7(2), pp.103-124
    DOI: 10.1007/978-3-540-92814-0_16
    顯示於類別:[管理科學學系暨研究所] 期刊論文

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