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    题名: Behavioral scoring model for bank customers using data envelopment analysis
    作者: I-Fei Chen;Chi-Jie Lu;Tian-Shyug Lee;Chung-Ta Lee
    贡献者: 管理科學學系暨研究所
    关键词: Data Envelopment Analysis;Efficiency Score;Credit Risk;Card Holder;Bank Customer
    日期: 2009
    上传时间: 2015-03-16 10:14:08 (UTC+8)
    出版者: Journal of Data Analysis
    摘要: This study proposes a behavior scoring model based on data envelopment analysis (DEA) to classify the customers into the high contribution and low contribution customers. Then, the low contribution customers are examined by using the slack analysis of DEA model to promote their contributions. The experiment results showed that the proposed method can provide indeed directions for bank to improve the contribution of the low contribution customers, and facilitates marketing strategy development.
    關聯: Studies in Computational Intelligence 214, p.99-104
    DOI: 10.1007/978-3-540-92814-0_16
    显示于类别:[管理科學學系暨研究所] 期刊論文

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