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    題名: Measuring Service Experience: A Utility-Based Heuristic Model
    作者: Chang, Wei-Lun;Huang, Ling-Yao
    貢獻者: 淡江大學企業管理學系
    關鍵詞: Service experience;Multi-attribute utility theory;Crowdedness;Waiting time
    日期: 2015
    上傳時間: 2015-03-09 20:24:56 (UTC+8)
    出版者: Springer
    摘要: This research aims to construct a model to evaluate service experience. We develop a novel model for service experience by incorporating positive and negative dimensions. We demonstrate that greater utility from experience results in greater value of service experience. We also discovered negative dimensions are the key reason; especially waiting time. We separated five groups to help firms explore deeper insights from various dimensions. The value of service experience in group of middle range has the greater contrast between positive and negative dimensions than the other groups. Service providers can obtain customer perception to adjust or revise the service components.
    關聯: Service Business 10(1), pp1-30
    DOI: 10.1007/s11628-014-0263-9
    顯示於類別:[企業管理學系暨研究所] 期刊論文

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