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    題名: A study of the acceptance of wearable technology for consumers - An ANP perspective
    作者: Chen, Chiau-Ching;Shih, Hsu-Shih
    貢獻者: 淡江大學管理科學學系
    日期: 2014-06
    上傳時間: 2015-02-27 14:24:07 (UTC+8)
    摘要: Wearable technology is one of popular emerging trends in 2014 Consumers Electronic Shows, which can be applied in many devices or gadgets and added some functions to create innovative and diverse services or goods for making people’s life quality better. However, SPOT, a prototype of smartwatch, was introduced by Microsoft in 2004, but it has not been popular because of lacking appealing and replaceable contents. Now, the wearable technology is noticed again. Will it be successfully attract consumers to accept it or not? Traditionally, many studies of predicting a new technology being accepted usually utilized Unified Theory of Adoption and Use of Technology (UTAUT) model which was proposed by Venkatesh, Morris, Davis and Davis in 2003 and viewed as a better robust model than the others with similar purposes. Besides, the original contents of UTAUT, Analytical Network Process (ANP) can further examine the detailed priorities of factors inside the dimensions or clusters. These detailed results are benefit of the firm which tries to understand the acceptance of wearable technology in the market in the future. Therefore, in this paper we exploit some key influential factors of the using intention and actual using behavior of customers on wearable technology in Taiwan by applying ANP under the structure of UTAUT.
    顯示於類別:[管理科學學系暨研究所] 會議論文

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