English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 62797/95867 (66%)
造訪人次 : 3729226      線上人數 : 494
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋
    請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/100425


    題名: A study of the acceptance of wearable technology for consumers - An ANP perspective
    作者: Chen, Chiau-Ching;Shih, Hsu-Shih
    貢獻者: 淡江大學管理科學學系
    日期: 2014-06
    上傳時間: 2015-02-27 14:24:07 (UTC+8)
    摘要: Wearable technology is one of popular emerging trends in 2014 Consumers Electronic Shows, which can be applied in many devices or gadgets and added some functions to create innovative and diverse services or goods for making people’s life quality better. However, SPOT, a prototype of smartwatch, was introduced by Microsoft in 2004, but it has not been popular because of lacking appealing and replaceable contents. Now, the wearable technology is noticed again. Will it be successfully attract consumers to accept it or not? Traditionally, many studies of predicting a new technology being accepted usually utilized Unified Theory of Adoption and Use of Technology (UTAUT) model which was proposed by Venkatesh, Morris, Davis and Davis in 2003 and viewed as a better robust model than the others with similar purposes. Besides, the original contents of UTAUT, Analytical Network Process (ANP) can further examine the detailed priorities of factors inside the dimensions or clusters. These detailed results are benefit of the firm which tries to understand the acceptance of wearable technology in the market in the future. Therefore, in this paper we exploit some key influential factors of the using intention and actual using behavior of customers on wearable technology in Taiwan by applying ANP under the structure of UTAUT.
    顯示於類別:[管理科學學系暨研究所] 會議論文

    文件中的檔案:

    沒有與此文件相關的檔案.

    在機構典藏中所有的資料項目都受到原著作權保護.

    TAIR相關文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回饋