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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/100313


    Title: 消費者識別和消費者對公司認同之實證研究-以Bhattacharya & Sen之概念性架構為基礎
    Other Titles: An Empirical Study on Consumer-Company Identification Relationship-A Submodel Based on Bhattacharya & Sen's Framework
    Authors: 劉力瑛;張勝雄;曾義明
    Contributors: 淡江大學國際企業學系
    Keywords: 消費者行為;公司識別;組織認同理論;社會識別理論;Consumer Behavior;Company Identification;Organizational Identification Theory;Social Identity Theory
    Date: 2014-03
    Issue Date: 2015-02-24 10:34:33 (UTC+8)
    Publisher: 中華顧客滿意學會
    Abstract: 本研究探討消費者在什麼原因和情況下,願意和公司建立堅固而穩定的關係?依據社會識別和組織認同理論指出:穩健的消費者與公司間關係往往決定於消費者對公司的認同,而此認同關係將有助於消費者滿足自我需求。在消費者對公司認同的本質中,對公司識別加以研究,探討市場上認同關係的關鍵性決定因素。
    Relation: 顧客滿意學刊 10(1),頁37-63
    Appears in Collections:[國際企業學系暨研究所] 期刊論文

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