DSpace collection: 期刊論文

Linking CSR image and employee well-being in professional sport organisations: Assessing the mediating role of sport employee identification and moderating role of co-production.

Thu, 30 Apr 2026 04:05:36 GMT

title: Linking CSR image and employee well-being in professional sport organisations: Assessing the mediating role of sport employee identification and moderating role of co-production. abstract: This study examines how employees’ perceptions of their professional team sport organisation’s corporate social responsibility (CSR) image influence their well-being. Drawing on social identity theory and service-dominant logic, it further investigates the mediating role of sport employee identification and the moderating role of co-production. Survey data from 217 full-time employees across 17 league-based professional team sport organisations in Taiwan were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). Findings reveal that CSR image positively affects employee well-being both directly and indirectly via sport employee identification. Moreover, co-production significantly strengthens the link between CSR image and identification, but not the direct CSR–well-being pathway. These results underscore the value of CSR as a tool to enhance sport employee identification and well-being. Organisations are encouraged to actively involve employees in CSR initiatives to foster deeper organisational connection and promote a more engaged and healthier workforce.

On gamma factors of generic representations of U(2n+1)xRes_E/FGL(r)

Thu, 12 Mar 2026 04:05:39 GMT

title: On gamma factors of generic representations of U(2n+1)xRes_E/FGL(r)

基於多模型深度學習架構之網路社群發文情緒分析

Thu, 05 Mar 2026 04:09:59 GMT

title: 基於多模型深度學習架構之網路社群發文情緒分析 abstract: 線上社群發展快速，已成為現代人生活的一部分。然而，社群成員組成複雜，因意見分歧產生紛擾便時有所見。更由於網路發文之情緒傳播快速，若管理者無法及時發覺，便可能影響社群正常氛圍，甚至導致社群成員流失。因此，為維護社群長遠發展，首要之務便是了解成員情緒變化，並及早擬定對策。以人工定期審閱社群發文固然可行，但顯然緩不濟急，因此運用機器學習自動偵測社群發文情緒，便成為可行的解決之道。有鑑於此，本論文以情緒沙漏模型為基礎，配合深度學習發展了一套多層次多模型情緒偵測方法，以準確預測社群發文之複雜情緒。有別於傳統作法，提出之架構分為二層: 第一層建構了各種不同特質之二分類模型，分別以連續過濾與平衡過濾方式加以組合，以提升文章正負極性辨識準確性。在第二層，則提出以加權平均與投票方式組合多個二分類模型，進一步分類第一層之輸出，以產生更高解析之情緒值。為驗證提出方法之有效性，我們使用實際發文資料進行實驗。結果顯示，研究提出之多層次多模型架構確實優於傳統單一模型或直覺式多分類方法。當使用連續過濾與加權平均之組合架構時，更可獲得最佳之預測結果，改善幅度超過20%。上述成果除驗證提出方法之有效性，可做為網站管理之重要參考依據。

家誠全球數位醫材－訂戶制賣假牙行不行？

Thu, 05 Mar 2026 04:09:53 GMT

title: 家誠全球數位醫材－訂戶制賣假牙行不行？

Body-mind harmony in Taekwondo: Mindfulness as a moderator in enhancing physical literacy, self-efficacy, and learning outcomes

Thu, 05 Mar 2026 04:09:48 GMT

title: Body-mind harmony in Taekwondo: Mindfulness as a moderator in enhancing physical literacy, self-efficacy, and learning outcomes abstract: This study examined the moderating role of mindfulness in the relationships between physical literacy, self-efficacy, and learning outcomes in university-level Taekwondo physical education. A total of 282 students completed an 18-week intervention using five mindfulness strategies: breath awareness, body scan, skill visualization, mindful movement, and self-directed practice. Using PLS-SEM and t-tests, physical literacy significantly predicted self-efficacy (β = 0.651, p < .001) and learning outcomes (β = 0.717, p < .001), with mindfulness significantly moderating both paths. The intervention group outperformed the control group across all post-test measures. Findings support integrating mindfulness-based pedagogy to enhance confidence, skill acquisition, and academic achievement in physical education, with broader implications for holistic development in higher education.

理想老人居家設施規劃之研究

Wed, 25 Feb 2026 04:05:37 GMT

title: 理想老人居家設施規劃之研究

FMECA自動化之研究分析

Wed, 25 Feb 2026 04:05:34 GMT

title: FMECA自動化之研究分析

台中市五大商圈生態之演化

Wed, 25 Feb 2026 04:05:32 GMT

title: 台中市五大商圈生態之演化

資訊專業人員事業發站之研究

Wed, 25 Feb 2026 04:05:28 GMT

title: 資訊專業人員事業發站之研究

武器系統之妥善率分析模式

Wed, 25 Feb 2026 04:05:25 GMT

title: 武器系統之妥善率分析模式

以消費者角度探討便利商店位址選擇之研究

Wed, 25 Feb 2026 04:05:21 GMT

title: 以消費者角度探討便利商店位址選擇之研究

Book review: Sustainable Entrepreneurship and Investments in the Green Economy

Tue, 24 Feb 2026 04:06:44 GMT

title: Book review: Sustainable Entrepreneurship and Investments in the Green Economy

Big data meets sustainable marketing: A new integrated curriculum for hospitality education

Tue, 24 Feb 2026 04:06:40 GMT

title: Big data meets sustainable marketing: A new integrated curriculum for hospitality education abstract: This study presents a novel educational intervention, the Sustainable Marketing with Big Data (SMBD) module, grounded in the theory of change. The SMBD module integrated data literacy, sustainability knowledge, and marketing skills through problem-based learning, creative problem solving, computer-based learning, and project-based pedagogical approaches. Employing a mixed-methods research design, this investigation evaluated the effectiveness of the proposed SMBD curriculum through a quasiexperimental design and compared learning outcomes between an experimental group (n = 44) and a control group (n = 39) taught with traditional methods. Pre- and posttests were used to assess students' data literacy, sustainability attitudes and behaviors, and marketing competency. ANCOVA revealed that the experimental group exhibited significantly greater improvements across all dimensions than did the control group. Regression analysis confirmed the positive influence of gains in big data literacy and sustainability knowledge on marketing skill demonstration. Qualitative analysis of focus group data provided further insights into students' learning experiences and engagement with the SMBD curriculum. The results support the efficacy of the theory of change framework and active learning pedagogies in enhancing undergraduate hospitality students' competencies in three critical domains. The SMBD model offers educators a comprehensive, empirically validated curriculum for preparing future hospitality leaders to leverage big data for sustainable marketing in a rapidly evolving industry.

Role of social media influencers on marketing of sustainable hotels: gratification and the parasocial interaction perspective.

Tue, 24 Feb 2026 04:06:35 GMT

title: Role of social media influencers on marketing of sustainable hotels: gratification and the parasocial interaction perspective. abstract: Based on the concepts of gratification and parasocial interaction (PSI), we explore the effect of social media influencers on consumer behaviors in the marketing of sustainable hotels on Instagram (IG). We derive insights from 792 valid responses of consumers residing in the U.S. and analyze their behaviors and perceptions as related to both sustainable hotels and the leveraging of Instagram as a marketing tool. Through structural equation modeling, the findings of this study show that gratification increases consumer community commitment to IG through PSI. Moreover, PSIs positively influence consumer behaviors, such as booking intention, word of mouth (WOM) and electronic word of mouth (eWOM), through IG community commitment. Finally, the expertise of social media influencers strengthens consumer commitment to the IG community. The trustworthiness of social media influencers also strengthens consumer booking intentions.

Robot anthropomorphism at luxury hotels: a dual-congruity mechanism with luxury and task under anxiety

Tue, 24 Feb 2026 04:06:29 GMT

title: Robot anthropomorphism at luxury hotels: a dual-congruity mechanism with luxury and task under anxiety abstract: Although service robots have been extensively studied recently, few empirical investigations have focused on the luxury setting. Targeting the setting of luxury hotels, in this study, expectation-confirmation theory and dual-congruity theory are combined to examine the impact of robot anthropomorphism on consumers’ expectations of service robots. The findings obtained from a sample of 556 respondents indicated that robot anthropomorphism increased consumers’ perceived social capability, performance expectancy, and perceived importance. Furthermore, luxury-technology fit and task-technology fit mediated the effects of social capability, performance expectancy, and perceived importance on the intention to use robotic services. Furthermore, the moderating role of anxiety toward robots in strengthening the effect of luxury-technology fit on the intention to use robotic services was revealed. The findings contribute to an enhanced understanding of consumer psychology in the context of advanced service technologies, offering valuable insights for the strategic implementation of service robots at luxury hotels.

Employees as Early Adopters of Robotic Technology: A Self-Identity Approach with Service Improvisation-Generated Outcomes.

Tue, 24 Feb 2026 04:06:25 GMT

title: Employees as Early Adopters of Robotic Technology: A Self-Identity Approach with Service Improvisation-Generated Outcomes. abstract: This research uses a self-identity approach to explore how employees’ self-identity regarding robotic technology influences performance expectancy and effort expectancy, subsequently shaping their willingness to be early adopters. Additionally, the study examines the moderating roles of top management support and personal innovativeness. Data were collected through a survey of 588 full-time employees from three- to five-star hotels in Taiwan that had implemented service robots for at least 6 months. The results revealed that performance expectancy and effort expectancy mediated the relationship between self-identity and adoption willingness. Top management support strengthened the positive relationship between effort expectancy and adoption willingness, whereas personal innovativeness moderated the link between adoption willingness and service improvisation. The findings highlight that the willingness to adopt robotic technology enhances service improvisation, thereby improving service recovery performance.

農村地方創生導入數位行銷之思維與實踐：雙鑽石模型觀點個案研究

Tue, 24 Feb 2026 04:06:21 GMT

title: 農村地方創生導入數位行銷之思維與實踐：雙鑽石模型觀點個案研究 abstract: 社群媒體正夯，然農村在行銷概念、影音內容、製作技術皆較為匱乏，相關地方創生研究也較少針對強化農村數位行銷能力進行探討。本研究以「看見臺灣三星四季－農文共裕幸福農村」計畫進行個案研究，運用設計思考雙鑽石模型架構梳理地方創生導入數位行銷之歷程。本研究發現：1.農村創生過程需整合跨領域專業，觀察在地特色、訪談利害關係人，以了解地方優勢、盤點資源與辨識問題；2.推動農村創生可透過青銀共學機制整合外部資源，提昇數位行銷能力；3.農村創生引進數位科技創造顧客五感體驗，融合在地人文、物產、景點，激發想像空間與體驗機會；4.外部產學單位為地方創生共創協作者角色。本研究探索、定義、創造、執行階段，相關研究發現可供未來相關欲導入數位行銷之農村地方創生計畫參考。

旅遊會話資本之建構-屏東城市論壇策展之個案研究

Tue, 24 Feb 2026 04:06:17 GMT

title: 旅遊會話資本之建構-屏東城市論壇策展之個案研究 abstract: 本研究以目的地意象、地方依附、知識管理、會話資本等理論基礎，以個案研究法進行發展旅遊會話資本先期研究。本研究以參與式觀察與深入訪談，針對2020年屏東「旅行、履行、Say屏東」專案的策展過程進行個案研究。研究發現地區旅遊會話資本的建立，是根植於獨特吸引力與在地情感，進而形塑獨特的旅遊魅力，體現成為打動人心、具有價值的虛擬資產。發展旅遊會話資本歷程創造了地方的旅遊魅力與住民的光榮感，本研究建議，在後疫情時代在地旅遊產業更應深度挖掘地區以人為主的發展特色與潛力，輔以政策行動、策展規劃、商業運作的支持，以創造轉型機會。

Case Study on the Diffusion of Digital Dental Technology Innovation –Double Diamond Model Perspective

Tue, 24 Feb 2026 04:06:07 GMT

title: Case Study on the Diffusion of Digital Dental Technology Innovation –Double Diamond Model Perspective abstract: This research employs a case study of a professional dental medical equipment company in Taiwan, cites the theoretical basis of innovation diffusion, and uses the design-thinking double-diamond model to review the company's history of promoting digital IOSs in the market from ground zero. Integrating the theoretical foundations of medical institution procurement and innovation diffusion, this study finds that different target customers have very different perceptions and acceptance of new technologies. The knowledge and attitude of medical personnel are the primary factor affecting new technology procurement, only then will decision-making factors such as financial, functional, and service aspects be further considered.

品牌認同、所有權與產品線延伸策略對消費者行為之影響

Tue, 24 Feb 2026 04:06:02 GMT

title: 品牌認同、所有權與產品線延伸策略對消費者行為之影響

資訊專業人員個人背景特徵與工作績效之研究

Tue, 24 Feb 2026 04:05:58 GMT

title: 資訊專業人員個人背景特徵與工作績效之研究

購物中心消費者行為之探討

Tue, 24 Feb 2026 04:05:55 GMT

title: 購物中心消費者行為之探討

途中台北國際青年旅舍：從背包客的旅行到創業的旅途

Tue, 24 Feb 2026 04:05:52 GMT

title: 途中台北國際青年旅舍：從背包客的旅行到創業的旅途 abstract: 「Hostel」(常翻譯為青年旅舍或背包客棧)提供旅行背包客以床位為主的住宿服務，在國際間非常普遍，其服務型態不同於強調私人空間的旅館(hotel)，而是保留較高比例的公共空間，營造旅客與旅客之間互動、交流的環境。在台灣，因尚未針對「hostel」營業項目訂立法規，多數懷抱hostel創業理想的創業團隊，因無力符合合法旅館或民宿的立案要求，大多屬未合法立案。本個案以國內少數「合法立案」的青年旅舍「途中台北國際青年旅舍」的創業過程為主軸，以「創業」與「開放式創新」為教學核心，解析創辦人由自己的旅行經驗出發，經歷諸多困難，以迴異於傳統企業經營的作法，成功創辦符合法令規範的青年旅舍的過程。教學設計以「創業」與「開放式創新」做為教學討論的主軸，以創業模式架構觀點(TimmonsandSpinellis2008)，討論分析創辦人以「開放式創新」(ChesbroughandGarman2009)的精神，在混沌未明的環境平衡「機會」、「團隊」、「資源」三個創業驅動元素，以不同於一般新創公司的做法，在網路平台分享創業計畫、募資、集結創業團隊，在面對動態、不斷改變、未知與風險的過程中將其夢想成真的過程。本個案教學可提供創業管理、觀光管理、服務管理、餐旅管理、行銷管理等課程使用，並可延伸討論與網路社群、創新服務、服務行銷、商業模式等議題。

社會網絡公司—社會影響力是什麼？

Tue, 24 Feb 2026 04:05:48 GMT

title: 社會網絡公司—社會影響力是什麼？

Determinants of the intention to continue use of SoLoMo services: consumption values and the moderating effects of overloads

Mon, 23 Feb 2026 04:05:41 GMT

title: Determinants of the intention to continue use of SoLoMo services: consumption values and the moderating effects of overloads

The impacts of SoLoMo services technostress on anxiety

Mon, 23 Feb 2026 04:05:38 GMT

title: The impacts of SoLoMo services technostress on anxiety

Why do people continue to play mobile game apps? A perspective of individual motivation, social factor and gaming factor

Mon, 23 Feb 2026 04:05:35 GMT

title: Why do people continue to play mobile game apps? A perspective of individual motivation, social factor and gaming factor abstract: This study attempts to identify the possible decisive factors of continuance intention and proposes a research model to predict the intention to continue playing mobile game apps based on the motivation theory and TAM framework. 377 valid respondents were collected by conducting an online survey and Partial Least Square (PLS) technique was applied to test our research model. The statistical results indicate that perceived playfulness (intrinsic motivation), perceived convenience (extrinsic motivation), social influence (social factor) and flow experience (gaming factor) are the significant determinants of continuance intention. Among these determinants, the flow experience is the most significant factor and the second one is intrinsic perceived playfulness. Perceived ease of use, does not affect continuance intention directly, but indirectly through perceived convenience and perceived playfulness.

The privacy victim experience of SoLoMo services: impact on trust, service quality, and privacy concerns

Mon, 23 Feb 2026 04:05:31 GMT

title: The privacy victim experience of SoLoMo services: impact on trust, service quality, and privacy concerns

Do you love traveling to the beach or mountain? Predicting personality traits and choice behaviour

Wed, 21 Jan 2026 04:05:26 GMT

title: Do you love traveling to the beach or mountain? Predicting personality traits and choice behaviour abstract: Several personality-predicting tools are being used by managers in their strategic decision-making process. The most common are the Big Five model and the Myers – Myers-Briggs Type Indicator model, respectively. This study deviates and tests a novel personality prediction model. Specifically, it utilizes the TF-IDF (Term Frequency-Inverse Document Frequency) algorithm as a feature extraction method to map personality traits based on consumers’ textual data from the Kaggle MBTI Personality Type dataset. This study uses realistic data gathered from traveller reviews and comments on hotel stays from TripAdvisor’s widely recognised platform to predict different personality traits and their travel destination preferences, i.e. beach or mountain. The contribution of this study lies in the identification of multiple dimensions of peoples’ personality traits and their relationship with their preferences for travel locations. This proposed trait classification mechanism can assist marketing managers in effectively carrying out customer segmentation, setting realistic goals, and optimizing marketing strategies.

Empowering Large Language Models to Leverage Domain-Specific Knowledge in E-Learning

Tue, 20 Jan 2026 04:05:35 GMT

title: Empowering Large Language Models to Leverage Domain-Specific Knowledge in E-Learning abstract: Large language models (LLMs) have demonstrated remarkable capabilities in various natural language processing tasks. However, their performance in domain-specific contexts, such as E-learning, is hindered by the lack of specific domain knowledge. This paper adopts a novel approach of retrieval augment generation to empower LLMs with domain-specific knowledge in the field of E-learning. The approach leverages external knowledge sources, such as E-learning lectures or research papers, to enhance the LLM’s understanding and generation capabilities. Experimental evaluations demonstrate the effectiveness and superiority of our approach compared to existing methods in capturing and generating E-learning-specific information.

From innovation to action: How esports fans convert innovativeness into merchandise consumption.

Mon, 19 Jan 2026 04:06:28 GMT

title: From innovation to action: How esports fans convert innovativeness into merchandise consumption. abstract: This study examines the impact of esports fans’ innovativeness on licensed merchandise consumption, with fan knowledge as a mediating mechanism and psychological connection as a moderating factor. Grounded in innovation diffusion theory and the psychological continuum model, cross-sectional data from 466 active esports fans were analyzed using partial least squares structural equation modeling (PLS-SEM). The results show that fan innovativeness significantly predicts merchandise consumption, which is primarily mediated through knowledge about fans and knowledge for fans, whereas no significant mediation is found in knowledge from fans. Importantly, psychological connection negatively moderates these relationships such that higher emotional attachment dampens the effects of innovativeness on knowledge from fans, knowledge about fans, knowledge for fans, and purchase behavior. These findings highlight the complex interplay between emotional loyalty and cognitive openness, which suggests that strong psychological bonds may inhibit novelty-seeking behavior despite high levels of innovativeness. This study contributes to the esports marketing literature by extending sport fan behavior models to digital fandom contexts and offering strategic insights for managing emotionally engaged yet innovation-sensitive fan segments.

Utilizing Genetic Algorithms in Conjunction with ANN-Based Stock Valuation Models to Enhance the Optimization of Stock Investment Decisions

Wed, 14 Jan 2026 04:06:03 GMT

title: Utilizing Genetic Algorithms in Conjunction with ANN-Based Stock Valuation Models to Enhance the Optimization of Stock Investment Decisions abstract: Navigating the stock market’s unpredictability and reducing vulnerability to its volatility requires well-informed decisions on stock selection, capital allocation, and transaction timing. While stock selection can be accomplished through fundamental analysis, the extensive data involved often pose challenges in discerning pertinent information. Timing, typically managed through technical analysis, may experience delays, leading to missed opportunities for stock transactions. Capital allocation, a quintessential resource optimization dilemma, necessitates meticulous planning for resolution. Consequently, this thesis leverages the optimization attributes of genetic algorithms, in conjunction with fundamental analysis and the concept of combination with repetition optimization, to identify appropriate stock selection and capital allocation strategies. Regarding timing, it employs deep learning coupled with the Ohlson model for stock valuation to ascertain the intrinsic worth of stocks. This lays the groundwork for transactions to yield favorable returns. In terms of experimentation, this study juxtaposes the integrated analytical approach of this thesis with the equal capital allocation strategy, TAIEX, and the Taiwan 50 index. The findings affirm that irrespective of the Taiwan stock market’s bullish or bearish tendencies, the method proposed in this study indeed facilitates investors in making astute investment decisions and attaining substantial profits.

Exploring the impact of digital innovativeness on esports fan identification and engagement: An integrated framework of innovation diffusion theory and the psychological continuum model

Fri, 21 Nov 2025 04:05:29 GMT

title: Exploring the impact of digital innovativeness on esports fan identification and engagement: An integrated framework of innovation diffusion theory and the psychological continuum model abstract: This study investigates the impact of digital innovativeness on esports fan identification and engagement by integrating innovation diffusion theory and the psychological continuum model (PCM). Drawing on survey data from 347 Taiwanese esports fans, we employed partial least squares structural equation modeling (PLS-SEM) to test the proposed relationships. Results indicate that digital innovativeness significantly enhances value co-creation experiences, fan knowledge, and fan identification. Among these, fan identification is the strongest predictor of engagement behaviors. Value co-creation experiences do not directly lead to engagement, but mediate through identification. The effect of innovativeness on identification is more pronounced in the early PCM stages (awareness and attraction) than in later stages (attachment and allegiance). These findings contribute to esports marketing literature by clarifying the causal pathways between digital innovativeness and fan engagement, and by emphasizing the strategic value of targeting early-stage fans through innovative approaches to strengthen identification and cultivate enduring digital fandom.

Hybrid Particle Swarm Optimization Bacterial Foraging control an agricultural Quadcopter.

Tue, 21 Oct 2025 04:05:50 GMT

title: Hybrid Particle Swarm Optimization Bacterial Foraging control an agricultural Quadcopter. abstract: This article proposes a hybrid algorithm that combines Bacterial Foraging (BF) and Particle Swarm Optimization (PSO) to optimize the control parameters: Integral (I) controller plus Fuzzy-like Proportional and Derivative (Fuzzy-like PD) as the Fuzzy Scaling Factors (FSF) of the Fuzzy controller. The fitness function integral of time multiplied absolute error (ITAE) was utilized as a minima criterion to assess the control design effectiveness. The proposed controller is then applied to pilot a UAV Quadcopter model for usage in a variety of agricultural applications, including field observation, crop health monitoring, pesticide spraying, disease detection, etc. The numerical simulations perform the validity of the fast responses, stable and reliable without error.

The role of self-construal and team identification in shaping sports fans' engagement with CSR initiatives: A multigroup analysis.

Fri, 19 Sep 2025 04:07:54 GMT

title: The role of self-construal and team identification in shaping sports fans' engagement with CSR initiatives: A multigroup analysis. abstract: This study investigates how perceived corporate social responsibility (CSR) initiatives influence sports fans’ engagement, through the mediating roles of electronic word-of-mouth and value co-creation behaviours, and team identification. The model further examines the moderating roles of self-construal (interdependent or independent) of these relationships. By integrating these factors, the study addresses how psychological mechanisms shape fan engagement with CSR initiatives. Data was collected from an online survey of 386 sports fans recruited from social media. Partial least squares structural equation modelling and multigroup analysis were used to assess differences between fan groups. The findings reveal that team identification mediates the relationship between perceived CSR interactivity and both electronic word-of-mouth and value co-creation behaviours. Value co-creation behaviours serve as a mediator between perceived CSR interactivity and both quality of life and watching intention. Interdependent fans were more strongly influenced by perceived CSR interactivity in shaping their electronic word-of-mouth behaviours, whereas independent fans showed a stronger influence of team identification on electronic word-of-mouth. This research contributes to practice by highlighting the importance of customised CSR strategies based on fans' psychological profiles. By understanding differences between interdependent and independent fans, sports organisations can enhance brand loyalty and engagement. The study also offers theoretical contributions on the mediating roles of team identification and value co-creation behaviours in CSR engagement, with recommendations for future research across diverse cultural and sports contexts.

Low-Cost Remotely-Operated Vehicle Navigation with GPS and RF LORA Integration

Thu, 18 Sep 2025 04:07:08 GMT

title: Low-Cost Remotely-Operated Vehicle Navigation with GPS and RF LORA Integration

Meaningful Mobile Learning Framework to Improve Learning Performance of Natural Science Students

Thu, 18 Sep 2025 04:07:04 GMT

title: Meaningful Mobile Learning Framework to Improve Learning Performance of Natural Science Students abstract: This study presents a framework for integrating meaningful learning into a mobile learning context to enhance the learning achievement of natural science students through the utilization of advanced technologies and outdoor learning. An experiment was conducted on elementary school students to examine the effect of an Augmented Reality-based Meaningful Mobile Learning System (ARMMLS) on enhancing students’ botanical learning ability. The ARMMLS incorporated key features such as 3D augmented reality (AR) visualizations of aquatic plants, enabling students to explore plant structures in depth. Additionally, outdoor learning activities facilitated real-world plant identification and collaborative group work through interactive matching exercises. Following the system’s implementation, a usability survey assessed students’ perceptions of the mobile application. Results indicated that the experimental group, using ARMMLS, scored significantly higher with an effect size of 0.73 in improving students’ botanical learning skills than the control group. This study contributes to the mobile learning literature by identifying essential usability evaluation features and an empirical model for meaningful mobile learning. The findings provide valuable insights for future research and instructional practice design.

Facilitating students’ critical thinking, metacognition and problem-solving tendencies in geriatric nursing class: A mixed-method study

Wed, 17 Sep 2025 04:07:21 GMT

title: Facilitating students’ critical thinking, metacognition and problem-solving tendencies in geriatric nursing class: A mixed-method study

Corporate social responsibility interactivity and fan loyalty: Exploring value-in-use in digital sports communities

Tue, 16 Sep 2025 04:08:41 GMT

title: Corporate social responsibility interactivity and fan loyalty: Exploring value-in-use in digital sports communities abstract: Purpose: This study explores how corporate social responsibility (CSR) interactivity on social media affects value cocreation among sports fans and enhances the sustainable management of professional sports organizations. Design/methodology/approach: Convenience sampling was used, and data were collected from 420 fans of professional sports teams in Taiwan through an online survey. The data were analyzed using partial least squares structural equation modeling (PLS-SEM). Findings: The results revealed that perceived CSR interactivity on social media positively influenced team identification and fan engagement via value-in-use. Furthermore, value-in-use played a mediating role in enhancing behavioral loyalty through its impact on team identification and fan engagement. Originality/value: This study contributes to understanding digital CSR strategies by showing how interactive CSR content on social media promotes value cocreation and fan loyalty in the context of professional sports. It underscores the mediating role of value-in-use in linking CSR interactivity to behavioral outcomes, such as fan engagement and loyalty. The insights generated by this study provide practical guidance for sports organizations seeking to achieve sustainable and socially rooted fan engagement through the strategic use of interactive CSR communication on digital platforms.

How gaming team participation fosters consumers’ social networks, communication and commitment

Fri, 25 Jul 2025 04:05:26 GMT

title: How gaming team participation fosters consumers’ social networks, communication and commitment abstract: Online games are highly popular computer applications that generate enormous profits for companies that produce games. Online players actively participate and interact in gaming teams, but there is no study on how team participation leads to a commitment to gaming teams. Research that aims to fill this gap could elucidate practical solutions to strengthening the players' team commitment, contributing to the understanding of player behavior. Grounded in social capital theory and social exchange theory, in this paper a research model is developed, featuring an association between players' participation and players' team commitment. The data were gathered from 1352 online players, and structural equation modelling was employed as the data analysis technique. The results indicate that team participation is positively linked to network convergence and interdependence. They are, in turn, positively linked to social interaction and social presence, which significantly enhance the players' team commitment. We also find that, compared with social interaction, social presence has a stronger influence on such commitments. The research findings suggest that the game providers should encourage players to participate in gaming teams, thus strengthening the players’ team commitment.