DSpace collection: 會議論文

MOTIVES AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR: EXAMINING MODERATING ROLES OF AGE AND TENURE

Mon, 10 Aug 2015 04:00:31 GMT

title: MOTIVES AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR: EXAMINING MODERATING ROLES OF AGE AND TENURE abstract: The purpose of this study was designed to investigate the relationships of three motives (i.e., prosocial motives, impression management motives, and organizational concern) with OCB and the moderating effects of age-related measures (chronological age and tenure) in the motive-OCB relationships in a sample of public park and recreation employees. Age and organizational tenure were found to be a significant moderator in the positive relationships of prosocial motives with some OCBs (i.e., altruism, courtesy, and civic virtue). In addition, organizational tenure was found to strengthen the negative relationship of impression management motives with conscientiousness and sportsmanship. Public park and recreation agencies should recognize the value of older and long-tenured employees.

The Tourist-based Formation of Destination Loyalty: from the Perspective of Qualitative Research Approach

Thu, 23 Jul 2015 02:46:57 GMT

title: The Tourist-based Formation of Destination Loyalty: from the Perspective of Qualitative Research Approach

Exploring effects of destination image on word of mouth and responsible tourist behaviour: A case of Jiaosi Township in Taiwan

Thu, 23 Jul 2015 02:38:04 GMT

title: Exploring effects of destination image on word of mouth and responsible tourist behaviour: A case of Jiaosi Township in Taiwan

Green attributes for restaurants: What really matters to the U.S. consumers?

Fri, 12 Jun 2015 14:31:23 GMT

title: Green attributes for restaurants: What really matters to the U.S. consumers? abstract: This study was designed to provide additional insight to literature and practices by identifying restaurantsâ green attributes that are deemed most important to consumers and measuring the impact from consumersâ demographic backgrounds on their preferences among various green attributes for restaurants. A total of 382 useful questionnaires from the U.S. were analyzed with repeated measures ANOVA, post hoc comparisons, and multiple regressions. The findings suggest: (a) consumers in general value environment-focused attributes more than food- and administration-focused green attributes, (b) female consumers rate higher in all three categories of green attributes than male, (c) younger consumers value food-focused attributes more than older consumers, and (d) consumersâ educational and income levels do not affect their attitudes towards different green attributes for restaurants. Drawing from the results, restaurant managers will be able to allocate their efforts on green initiatives wisely according to the preferences of their target customers.

The influence of gender on the use of accommodation booking websites: A user's perspective

Wed, 10 Jun 2015 09:32:11 GMT

title: The influence of gender on the use of accommodation booking websites: A user's perspective

Taiwanese Employees’ Uniforms on Company Image, Employees’ Self-Perception and Customer Perception

Mon, 04 May 2015 19:43:46 GMT

title: Taiwanese Employees’ Uniforms on Company Image, Employees’ Self-Perception and Customer Perception

The Study of mainland Chinese Travel Motivation in Taiwan

Mon, 04 May 2015 19:41:15 GMT

title: The Study of mainland Chinese Travel Motivation in Taiwan

The Study of Japanese Tourists’ Travel Motivation in Taiwan

Mon, 04 May 2015 19:38:28 GMT

title: The Study of Japanese Tourists’ Travel Motivation in Taiwan

Development Optimal Site Selection Factors of Hostels

Mon, 04 May 2015 19:34:40 GMT

title: Development Optimal Site Selection Factors of Hostels

The signaling effect of online numerical information on the customers’ reservation decision making

Thu, 05 Feb 2015 08:02:01 GMT

title: The signaling effect of online numerical information on the customers’ reservation decision making abstract: Purpose of the study: Based on Cialdini’s principles of social influence, numerical information like the number of people viewing the hotel’s website and the number of people who have booked lodging at the hotel, once available to OTA users, is expected to have an impact on their reservation decisions. Design/methodology/approach: A 2x2 experimental design is employed. Two independent variables are the number of people currently viewing and the number of people who booked (in the past 24 hours). These four treatments are randomly assigned to the participants who log onto a simulation OTA website. Customers’ binomial reservation decisions (i.e., yes or no) are the dependent variable. The sample size of 500 was recruited from the Amazon’s Mechanical Turk (MTurk), an integrated participant compensation system that allows a large participant pool. Findings (Buhrmester, Kwang, & Gosling, 2011) indicate that MTurk can be used to obtain high-quality data inexpensively and rapidly. Findings: The study made the following hypotheses: (1) The more people who are viewing the same hotel web page that the buyer is viewing, the more likely it is that the buyer will make the reservation. (2) The greater the number of people who have booked the same hotel that the buyer is viewing, the more likely it is that the buyer will make a reservation. (3) The cross-signaling effect of current event (i.e., the number of people viewing) is bigger than the past event (i.e., the number of people who have booked). Originality/value: OTA used to offered information that was not transparent to buyers. Specifically, due to the practice of dynamic pricing, customers have limited information regarding the price change over time and the inventory. However, this asymmetric information matrix no longer exists. This study explores the very up-to-date online reservation mechanism that signals scarcity and social proof to buyers. Research limitations/implications: With the increasing reservations made through these OTA and the updating features on these web sites, this study is the first attempt to understand the social proof and scarcity theory applied in the OTA signaling. Practical implications: The most crucial expected empirical implication is that the tourism and hospitality market practitioners may understand the importance of transparent (yet unintentional) signals in avoiding the market failure.

Ready to accommodate emerging senior tourism and hospitality market? Younger generation’s perceptions about older adults and knowledge of aging

Wed, 10 Dec 2014 06:27:04 GMT

title: Ready to accommodate emerging senior tourism and hospitality market? Younger generation’s perceptions about older adults and knowledge of aging abstract: The study investigates university students’ perceptions about senior citizen and knowledge of aging via a mixed method approach. The qualitative evidence in this study suggests that younger generation in Taiwan tends to hold negative perceptions about the older adults and that, men are more likely to show negative perceptions than women. The quantitative evidence in this study indicates that younger generation in Taiwan has low level of aging knowledge. Negative perceptions about the senior citizen and low level of aging knowledge among younger generation present a challenge to accommodate the emerging senior tourist market in Taiwan.

An in-depth inquiry into destination loyalty

Mon, 08 Dec 2014 05:12:06 GMT

title: An in-depth inquiry into destination loyalty

Travel opinion leaders' perceived importance of destination and accommodation information

Mon, 08 Dec 2014 05:09:35 GMT

title: Travel opinion leaders' perceived importance of destination and accommodation information

Exploring the impact of hospitality companies' Facebook messages on consumers' electronic-word-of-mouth intentions

Mon, 01 Dec 2014 15:33:52 GMT

title: Exploring the impact of hospitality companies' Facebook messages on consumers' electronic-word-of-mouth intentions

The Customer-based Destination Brand Equity of Jiaoxi Township in Taiwan

Mon, 01 Dec 2014 15:31:15 GMT

title: The Customer-based Destination Brand Equity of Jiaoxi Township in Taiwan

Tourism image of 2010 Taipei international flora exposition

Fri, 07 Nov 2014 14:41:45 GMT

title: Tourism image of 2010 Taipei international flora exposition abstract: This purpose of this study was to investigate the research on image of 2010 Taipei international flora exposition, tourism service quality toward behavioral intension as the researching object and through the empirical study could verify the relationship among the image of 2010 Taipei international flora exposition, service quality and behavioral intension. In this work, a structure questionnaire is used in an on-site interview with the visitors of 2010 Taipei international flora exposition and the statistic analysis including descriptive statistics, factor analysis, correlating analysis and regression analysis are adopted.

Sport internet usage motivation and gender

Wed, 22 Oct 2014 07:05:52 GMT

title: Sport internet usage motivation and gender

宜蘭縣社會環境教育歷程與發展雛議

Tue, 22 Apr 2014 01:44:06 GMT

title: 宜蘭縣社會環境教育歷程與發展雛議

Perceptual difference in hotel accessibility between hotel staffs and people with disabilities

Mon, 24 Mar 2014 07:31:12 GMT

title: Perceptual difference in hotel accessibility between hotel staffs and people with disabilities

探討遊程內容之滿意因素 - 以肢體障礙者為例

Mon, 24 Mar 2014 07:25:25 GMT

title: 探討遊程內容之滿意因素 - 以肢體障礙者為例 abstract: The population of disabilities is increasing every year in Taiwan, the majority is people with physical disabilities. There were many studies value the participation of people with physical disabilities in tour, but most researches focused on exploring travel constraints and motivation, travel satisfaction during the tour was rarely explored. Therefore, this study investigated the decisive factors that affected the satisfaction and dissatisfaction for people with physical disabilities during the tour. This research used the questionnaire to find out the decisive factors of tour satisfaction for people with physical disabilities, researcher then explored the reasons using in-depth interviews. A total of 443 questionnaires were collected, and 11 subjects were interviewed which included people with physical disabilities, the chairman and secretary of Spinal-cord injury association, and the volunteers who participate the tour. The results indicated that the most decisive factor was physical environment and facility; women who had bad condition, cared the company with volunteers; young adults who were more likely to participate exciting and challenging tour; use mobile wheelchair considered transportation as an essential part of tour; frequent travelers cared physical environment and facility more than others. Finally, implications and future development of accessible tourism were discussed.

國際背包客到訪台灣之旅遊動機研究

Wed, 05 Mar 2014 17:09:13 GMT

title: 國際背包客到訪台灣之旅遊動機研究

休閒農場消費行為之研究

Mon, 17 Jun 2013 16:23:01 GMT

title: 休閒農場消費行為之研究

Developing a Model: An Application of AHP techniques for Backpackers

Mon, 17 Jun 2013 16:21:49 GMT

title: Developing a Model: An Application of AHP techniques for Backpackers

The Study of a Backpackers Travelling Risk Model

Mon, 17 Jun 2013 16:20:23 GMT

title: The Study of a Backpackers Travelling Risk Model

The Study of a Backpackers Travelling Risk Decision Making Analytic Model

Mon, 17 Jun 2013 16:15:04 GMT

title: The Study of a Backpackers Travelling Risk Decision Making Analytic Model

遊客參與低碳旅遊之政策意涵：一個實證性初探

Mon, 18 Mar 2013 11:14:19 GMT

title: 遊客參與低碳旅遊之政策意涵：一個實證性初探

宜蘭縣國中小教師戶外教學認知研究

Mon, 18 Mar 2013 11:04:01 GMT

title: 宜蘭縣國中小教師戶外教學認知研究

School teachers' perception and attitude of outdoor environmental education

Mon, 18 Mar 2013 11:01:16 GMT

title: School teachers' perception and attitude of outdoor environmental education

School teacher's perceptions on outdoor activities

Mon, 18 Mar 2013 11:09:39 GMT

title: School teacher's perceptions on outdoor activities

School children's recreation experience at Chouchai Wetland Park

Mon, 18 Mar 2013 10:25:12 GMT

title: School children's recreation experience at Chouchai Wetland Park

Evaluation of an outdoor education program in Wu wei gang.

Mon, 18 Mar 2013 10:50:32 GMT

title: Evaluation of an outdoor education program in Wu wei gang. abstract: An outdoor education program in Wu wei gang will be evaluated. Knowledge test and surveys will be developed as the evaluation tools. The results of this research is to provide suggestions for program developers to improve the existing program.

磯釣客知覺風險與磯釣行為之探討

Mon, 18 Mar 2013 10:08:45 GMT

title: 磯釣客知覺風險與磯釣行為之探討

公有公園之私營觀光產業 (原著者Raul Buckley of Griffith University, Australia)

Mon, 18 Mar 2013 10:58:27 GMT

title: 公有公園之私營觀光產業 (原著者Raul Buckley of Griffith University, Australia)

Travelling Risk of Backpackers

Wed, 20 Feb 2013 21:30:41 GMT

title: Travelling Risk of Backpackers

The relationship between work performance and tourism involvement in the tourism industry

Tue, 19 Mar 2013 05:50:16 GMT

title: The relationship between work performance and tourism involvement in the tourism industry

Integrating Protected Areas into the Wider Landscape, Seascape, and Relevant Sectors for Tainan City Ssutsao Wildlife Refuge: Analysis of Governance Type, Stakeholder, and Conservation Target

Fri, 11 May 2012 08:21:08 GMT

title: Integrating Protected Areas into the Wider Landscape, Seascape, and Relevant Sectors for Tainan City Ssutsao Wildlife Refuge: Analysis of Governance Type, Stakeholder, and Conservation Target

休閒農場遊客渡假型態之研究

Thu, 10 May 2012 10:52:20 GMT

title: 休閒農場遊客渡假型態之研究

The Study on Consumer Behavior of Hot Spring Hotel Tourists – A Case Study of Jiaoxi Hot Spring Area

Thu, 10 May 2012 10:48:17 GMT

title: The Study on Consumer Behavior of Hot Spring Hotel Tourists – A Case Study of Jiaoxi Hot Spring Area

Tourist's Benefit Segmentation: A Case Study of Yi-Lan Farm

Thu, 10 May 2012 10:46:52 GMT

title: Tourist's Benefit Segmentation: A Case Study of Yi-Lan Farm

Measuring the International Backpackers Travelling Risk

Thu, 15 Mar 2012 17:59:14 GMT

title: Measuring the International Backpackers Travelling Risk