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從供應鏈的供/需驅動與策略觀點去建構共享基礎經濟之分類架構

title: 從供應鏈的供/需驅動與策略觀點去建構共享基礎經濟之分類架構 abstract: 雖然近幾年來共享經濟的議題廣為盛行且一直被熱議著，但至今尚未發現有人對共享經濟去發展或提出一個較具邏輯且系統化的觀念性分類架構；基此，本研究從供應鏈與策略的觀點，針對廣義的共享經濟（本研究將之稱為「共享基礎經濟；SBE」）去建構一個較具科學化的分類架構。首先，本研究使用共享基礎經濟的三個關鍵構面（或屬性）－「供給/需求驅動(who)」、「共享資源或標的物(what)」及「共享目的(why)」－為共享基礎經濟發展出一個較適當的構念，然後再根據多元論與Rich (1992)提的分類方法論去建構出一個較周延且互斥的分類架構。因為本研究所建構的分類架構乃是屬於一種多元論的分類，所以採用質化的原則評估與準量化的「多重特質-多重方法（MTMM）」方法作為評量本分類架構的信度與建構效度工具。除了最後建構出共享基礎經濟的分類架構外，本研究亦提出一個具順序式的歸類流程圖。為了再增加本研究分類架構的價值，在最後本研究亦發展出一些策略性意涵與研究命題，以作為實務應用與研究發展上的參考指南。具體而言，本研究的重要研究結果如下： 1.為共享基礎經濟發展出一個包含供給/需求驅動(who)、共享資源或標的物(what)及共享目的(why)構面的構念。 2.本研究所建構的樹狀形的分類架構可視為是共享基礎經濟的範型，並具有一般化的價值。 3.提出了一個順序式的共享基礎經濟歸類流程圖。 4.為了有助於實務上的應用及學術上的發展，本研究亦提出四項策略上的意涵及五個研究命題。

Cloud platform to improve performance outcomes: role of customer relationship management and innovation capabilities

title: Cloud platform to improve performance outcomes: role of customer relationship management and innovation capabilities abstract: Conceptualising implementation of cloud platform in the new product development (NPD) context is still rudimentary. The primary objective of this study was to investigate the relationships among implementation of cloud platform, customer relationship management (CRM), innovation capabilities, and NPD performance. This study empirically investigated a sample of NPD projects in the Taiwanese high-tech industry. The structural equation modelling (SEM) approach was used to validate the research model. The findings indicate that implementation of cloud platform is associated with level of customer relationship management. In addition, these analyses suggest that customer relationship management has a positive effect on innovation capabilities. Finally, innovation capabilities contribute significantly to NPD performance.

The organizational evolutions and strategies of family business in Taiwan

title: The organizational evolutions and strategies of family business in Taiwan abstract: The family is, no doubt, the oldest and longest running social unit in our world. Families were formed along with small communities long before commerce began. In fact, families, often in connection with the local communities, sustained themselves by self-sufficient means [1] . Family businesses are most popular and play an important role in lots of countries, and also are the cornerstones of economic development in Taiwan. They not only expanded the Taiwan economy, participated and witnessed the economic miracle in the past, but also formed the main part of overall enterprise structure in Taiwan through creating a great deal of employments, and thus made a stable and prosperous social life [2] . Many large enterprises in Taiwan are composed by family business, and most of them were growing up and becoming robust after going through obstacles in the way. For example, the leading manufacturing company, Foxconn Technology Group was mold and die manufacturer at first, and many companies from the 10 biggest international brands published by the Ministry of Economic Affairs (2012) [3] such like ASUS, ACER, MAXXIS and GIANT were also grown up from family business or small enterprises. Now they are the models and mirrors for the family business. Through observation and review of mass literatures, this paper explores the organizational evolutions in structure and the possible appropriate strategies for the family businesses in Taiwan. The major findings in this study are: 1) the organizational evolutions are from simple structure to functional, divisional and compound structure; 2) the leadership patterns are from affection-directed to regulation-directed and rationality-directed approach; 3) the strategies are from localization to internationalization. Finally, this paper constructs an integrated model based on above findings.

Construction of a service production model to pre-analyze the customer perceived value of service process

title: Construction of a service production model to pre-analyze the customer perceived value of service process abstract: The purpose of this paper is to develop a service production model, the dimensions and the elements of which can be used to pre-analyze customer perceived internal processes. Then resources can be aligned to this forecasted service processes to make the service created value be as close as possible to customer perceived value. The model fits into the current mainstream service paradigms and can help to improve the existing services, develop new services, and predict competitor's service strategy.

國小生對線上遊戲之成癮度與家庭社會關懷度之研究

title: 國小生對線上遊戲之成癮度與家庭社會關懷度之研究 abstract: 一般提到上癮，多會聯想到對毒品、抽煙等物品成癮，但在e 世代中，網際網路對人們的影響愈來愈大，由原先簡單的計算、資訊查詢功能，隨著時間變遷，電腦帶給人們的功能已擴及到休閒娛樂方面。生活於工商忙碌社會中的人們，與人的互動已愈來愈疏遠，再加上對電腦的依賴逐漸加深，使得「網路成癮」現象已成為一種值得關注的社會現象。近年來，隨著線上遊戲發展漸趨成熟，甚至為此舉行國際性比賽，更帶動這股熱潮，有愈來愈多的青少年，沉迷於網咖、線上遊戲，由此所衍生的許多社會問題，更需大家關注。因此本研究試著從網路遊戲業者與家庭社會兩方面去探討，要如何針對此線上遊戲成癮之既有現象提供一些建議，讓青少年在享受聲光效果、娛樂效果豐富的線上遊戲之際，能不至於過度沉迷而影響個人的生活情況，進而帶來許多社會的負面影響。

我國大學學術聲譽與學門排名研究實施之比較---資料蒐集之檢討與反省

title: 我國大學學術聲譽與學門排名研究實施之比較---資料蒐集之檢討與反省 abstract: 近十年來，我國大專院校在整體量的提昇上有大幅度的成長，其總數目已遽增至一百五十餘所，這證明我國高等教育已由「菁英型」（Elite type）走向「普及型」（Universal type）。但大學數量迅速擴充之後，高等品質是否也有相對的提昇是目前國人更關切的問題。現今一些由政府或民間主導的大學評鑑或排名，也逐漸引導著學生選校，促進大學彼此的競爭，並發展成社會對高等教育一種監督功能。淡江大學高等教育研究中心已於九十一學年度及九十二完成了以「美國新聞與世界報導」為研究標竿的「我國大學學術聲譽排名之研究」及「我國大學工程學門聲譽排名之研究」兩份研究報告，各界雖有批評之聲，但也獲得國內許多大學的熱烈回響。本論文是一實證性的比較分析研究。其主旨是分析淡江大學高等教育研究中心所完成之以上兩項研究報告之資料蒐集方式所遭遇之問題與困難比較分析。本研究主要分為三部分：（1）分析國內二份首次完成之排名研究報告之研究方法與實施之缺失；（2）比較具進行資料蒐集所遭遇之困難與解決方式；（3）對未來國內進行學術排名研究之資料蒐集提出建議。 In the past ten years, the total number of colleges and universities in Taiwan higher education has been growing dramatically up to 150, which represents that higher education in Taiwan underwent the period of "elite type" and "mass type", shifting to so-called the period of"universal type" now. Following the expansion of higher education, what was concerned more is if the quality of Taiwan higher education has been improved equivalent to the quantity. In response to the social demand, some governmental agencies and private institutions conducted some evaluations or rankings, which had a great impact on student selectivity, resource allocation and self-improvement of colleges and universities in Taiwan. This study is to make a comparison between two ranking reports "National College Rankings in Taiwan " and "Engineering Program Rankings in Taiwan" published by Tamkang University in 2003 as well as to synthesize the advantages and misuses of methodology of both rankings. Although the rankings had brought severe criticisms from academics as well, it did prompt the competitiveness among colleges in Taiwan higher education a lot. The study is divided into three parts: (1) the research methods of college ranking and program ranking reports of Tamkang University will be analyzed first; (2) the problems in the process of data collections in these two reports will be discussed next; (3) suggestions for a further study will be offered as a conclusion.

高等教育在市場化/商業化/商品化之趨勢下的發展

title: 高等教育在市場化/商業化/商品化之趨勢下的發展