DSpace collection: 專書

朝日夫婦的刨冰隱味：淡水滬尾漁港旁的冰店日常與沁涼滋味

title: 朝日夫婦的刨冰隱味：淡水滬尾漁港旁的冰店日常與沁涼滋味 abstract: 月賣5,000碗的淡水超人氣名店──『朝日夫婦』的第一本著作！以太陽為名，與河畔為伍，用眼用口，品味淡水夕陽下的日式刨冰讓我們一探，招牌冰品的發想設計、用料，以及手工製作眉角還有臺與日的冰之歷史、在日本和全球掀起風潮的日式刨冰文化朝日夫婦的刨冰故事有酸有甜有人情味，帶你沁涼品嚐～沒有什麼事是一碗好吃刨冰不能解決的，如果有，就吃兩碗！「朝日夫婦」應該是全臺灣最～浪漫的刨冰店，座落於滬尾漁港旁，得走到淡水老街最尾端才能瞧見它，在絕佳位置坐擁淡水的朝日、夕陽和四季變幻的美景。自2017年開幕第一年就爆紅，至今假日仍有排隊人潮的日式刨冰店，即使冬天也有人來吃冰、外國遊客特地來臺朝聖，究竟藏著什麼樣的美味祕密？「對許多人來說，吃刨冰是一份清涼的慰藉；但對我們而言，它更像是一段段日子與記憶的承載。」──朝日夫婦「若你也想理解刨冰背後的文化風景與情感厚度，希望《朝日夫婦的刨冰隱味》，能讓你的味覺與記憶一同融化在這盛夏的書頁之中。」──李長潔【外型吸晴、一上桌就要搶拍的「日式刨冰」是什麼？】創辦人威宇和梅琳把多年前旅居在沖繩的刨冰記憶帶回臺灣，以創意手法加上在地果物的新鮮氣息，化為一碗又一碗的冰品創作。將緩緩落下的羽毛狀冰晶塑形成飽滿的冰體，澆淋上一舀舀自製的水果醬汁，讓天然食材的色彩從冰山流淌而下，最後放上頂飾點綴，隨著滿滿的款待心意上桌，這就是朝日風格的手做刨冰。 ☆分層拆解「眼睛先吃」的日式刨冰，如何發想及製作？朝日夫婦的日式刨冰每一款都很、有、料！各種內餡、淋醬、頂飾完美組合在一起，讓他們的冰品外型和配色極為吸睛，常被客人和網友拍照打卡分享。聽刨冰職人細說，這些顏值很高的冰品藏了哪些用心；以及明明是開店賣冰，卻是從水果處理開始的工作日常。 ★朝日夫婦刨冰創作圖鑑大公開，一次「視吃」14款人氣招牌冰抹茶ESPUMA、淡水夕日、藍莓優格、芒果優格、伯爵的蘋果派、酪梨牛奶、糖漬白桃、萬聖節南瓜……這些品項的照片不斷被來吃過冰的網友們分享轉傳。書中把這些讓人難忘的舌尖滋味化為可愛圖鑑，一次視吃讓人大滿足，歡迎直接來店品嚐唷～ ☆把「臺灣味」帶進冰品裡，讓刨冰有了新食感以及情感連結這些竟能變成日式刨冰？？朝日夫婦把你我都備感親切的夜市元素帶入刨冰裡，像是復刻兒時回憶的「杏仁油條」、滿滿果香四溢的「紅心芭樂鳳梨」、把飲品變成吃的「木瓜牛奶」，都是臺灣人再熟悉不過的飲食氣味，以及味蕾上的情感連結。 ★你聽過日本的「冰室白雪祭」嗎？作者帶你去逛逛除了吃冰，書中還收錄了淡江大學大眾傳播學系助理教授──精采分享的冰之歷史，一樣不可錯過。臺灣、日本分別是從什麼時候始出現「冰」的？吃冰原本是貴族才有的高級娛樂？日式刨冰是如何走向世界、掀起現象級風潮的？除了梳理飲食歷史及文化脈絡之外，還要帶讀者走一遭在奈良知名的「冰室白雪祭」！以往長輩常說「賣冰最好賺」，真的是這樣嗎？書中公開日式刨冰店老闆和員工一整天的工作小劇場，以及在不吃冰的冬季裡如何想辦法生存下來，還有還有，因為刨冰牽起的人情緣分，這些可愛小故事讓吃冰成了暖心記憶。最後，看看日式刨冰的多變魅力，用不同形式體驗品嚐的樂趣，它可以是外帶便當，或是料滿滿的獨享杯，更是讓大人小孩開心交流的活動主題！趕快翻開本書，舀一口刨冰裡的有趣學問吧，每一頁都讓你暑氣全消！

蔡銘益2025電影創作集

title: 蔡銘益2025電影創作集

蔡銘益2025研討會及創作佐證

title: 蔡銘益2025研討會及創作佐證

從中間開始：論日常中的媒介使用

title: 從中間開始：論日常中的媒介使用 abstract: 受益德勒茲（Deleuze）的「塊莖」（Rhizome）觀點之啟發，本研究重新思索如何看待日常中的媒介使用。「使用」之所以複雜，關係到「日常」有其尋常與變動之處；然而，尋常與變動背後所反映的，是不斷「生成」（becoming）的狀態，生成中保有變動、聚合、再變動、又聚合，故從「使用」出發，主張媒介、使用者與脈絡為媒介使用中不可或缺且不可分割的重要環節，並從「變」著手，以追索媒介使用中的「生成」，初探媒介使用裡「變中有序」的轉化，勾勒媒介使用中那些交引纏繞在一起的經驗之流，探究日常生活中媒介使用的生成情況。本研究發現，透過捕捉生成過程，除了更能突顯媒介、使用者、脈絡從來不是單獨運作之外，更能有助於收攏媒介使用的諸多組合關係及其痕跡。更有趣的是，即使是習以為常的媒介使用，一旦有任何些微變動，則媒介使用底下那些潛伏的影響因子便順勢萌生，轉化原先的使用，促成行為上或意義上再次開展出不同的組合與張力關係。循此，本研究一方面深入描繪使用者之所思、為何為，另一方面亦窺見無中生有的媒介使用。

An Integrated study on Construction and Evaluation for Mobile Modules

title: An Integrated study on Construction and Evaluation for Mobile Modules

後疫城市 × AI創生

title: 後疫城市 × AI創生

協作的行動性與城市空間實踐：以WeMo Scooter共享電動機車為例

title: 協作的行動性與城市空間實踐：以WeMo Scooter共享電動機車為例 abstract: 媒介研究領域已有豐富成果指出，智慧型手機在促成人際溝通之時，亦促成個人空間經驗變化。本文認為，進入行動時代後，智慧型手機應用範圍已不再僅作為人際溝通之用，在物聯網發展趨勢下，智慧型手機可與其他日常物件連動，逐漸廣泛地介入日常生活，成為個人進行日常活動所仰賴的終端管理裝置。因此智慧型手機所帶來的城市空間變動已不只在個人經驗層次，社會空間生成的物質向度亦因其介入而產生改動。本文以智慧型手機與電動機車連動共構的ＷeMo Scooter共享機車為例，試圖理解這個需由媒介中介的行動性體系如何構成，及其介入城市空間生成的過程。循「空間轉向」（the spatial turn）思潮，本文首先指出城市空間乃是物質實體與社會關係的共構產物，且城市空間處於持續生成的動態過程中；在此認識基礎上，本文進一步援引「行動性典範」（mobilities paradigm）以掌握行動性體系的構成要素，並說明行動性體系如同城市空間皆處在持續生成的動態過程中，且兩者相互影響各自生成。同時，由於本文欲探究的共享機車系統必須經智慧型手機中介方得運作，因此本文以媒介介入城市空間的歷史補充說明，在城市空間的生成過程當中，媒介亦扮演重要角色，到今日行動時代亦然，其幅度甚至更深且廣。由此本文認為無論是行動性體系或是媒介體系，皆在城市空間生成的過程中展現其「政治性」。在前述基礎上，本文認為行動性體系與行動媒介兩者皆可視為「社會—技術—文化」共構產物，據此，本文進一步說明在日常生活逐漸朝向編碼化的進程中，行動性體系（電動機車）與行動媒介（智慧型手機）的彼此接合共構出了新型態的行動性體系，本文將其定義為「協作行動性」（collaborative mobility），其乃促成媒介實踐與移動實踐無法二分的技術系統，並由此介入城市空間的生成。本文所指涉的「協作行動性」以有別於過往的型態介入城市空間生成，關鍵環節在於其構成與運作皆必須仰賴智慧型手機，且必須以常民實踐為本方得以持續完成。故本文緊接著從實踐角度，探討常民參進協作行動性體系的實踐過程，說明常民實踐並不僅在象徵意義層面轉化了個人生活空間的意涵，具物質向度的城市空間紋理與行動性體系自身，乃至常民日常生活，皆因常民具協作性質的移動／媒介實踐而得以持續變動生成。研究發現，協作行動性在台北市區浮現與運作的過程，確實展現為一種「社會—技術—文化」動態過程，並且分別在這三方面展現出新意。在技術層面，智慧型手機與電動機車接合而成的協作行動性因促成媒介實踐與移動實踐的不可二分，因此有別於既有的編碼化行動性體系；同時，協作行動性展現出一種「擬個人」特性，不僅因其可模擬個人自有運具，提供同等的移動便利性，更因其在運作過程中，以「數據化個人」的使用行為數據，將個人轉化為擬個人。在社會文化層面，由於協作行動性符應當前智慧城市發展趨勢，其亦進一步反映出智慧城市所需之「智慧精神」治理形構；這種以數據為本的治理形構要求一種「好市民」主體形構，而此種主體形構在「擬個人」的運作基礎上，展現為混雜了技術客體與兼及個人認知與身體主體的新型態「機靈」主體形構。同時，協作行動性亦反映出一種新的監視型態：一方面，使用者並非單向被監視，其亦施展監視並據此進行移動實踐，且其可以逃逸甚至缺席於技術體系監控；另一方面，不同於過往監視相關討論，在協作行動性運作過程中，使用者可有能力在物質向度實質改動空間關係。由於行動性典範並未深論媒介實踐環節，同時媒介實踐研究領域中亦缺乏與移動實踐相關的討論，本文認為，以ＷeMo Scooter共享機車服務為例探索本文所提出的協作行動性之構成，不僅有助於理解行動時代中的城市空間生成過程，亦可在理論層次上為行動性研究與媒介研究兩個領域做出研究視野上的延伸與補充。

You Can't Always Get What You Want: Gatekeeping and Social Capital in the Live-Music Scenes of Atlanta and Taipei

title: You Can't Always Get What You Want: Gatekeeping and Social Capital in the Live-Music Scenes of Atlanta and Taipei abstract: This dissertation examines live-music markets (or “scenes”) in the following cities:Taipei in Taiwan and Atlanta in the US. This examination is informed by three broad approaches to creative markets in sociology (field theory, the art worlds framework, and the music scenes framework), all of which share an emphasis on“embeddedness.” In particular, I focus on the impact of both gatekeepers and social capital within each of those scenes, and how both play out in two different places with regards to the music featured at a range of venues. I do this by analyzing self-gathered data collected from local newspapers as well as from surveys and interviews with band-bookers that act as gatekeepers. This self-gathered data documented 175 live music venues in Atlanta and 145 venues in Taipei in 2012—with 5,531 performers offering some 11,000 appearances in Atlanta venues, and 2,467 performers offering some 4,700 appearances in Taipei venues. Comparatively speaking, in 2012, Atlanta had a bigger, busier, more affordable but less connected live-music scene, while the live music scene in Taipei was smaller, more expensive, and had less busy days and months but involved a denser network of music venues. Despite the distinct “ecologies” of these two live-music scenes, social capital at the aggregate level operated in a similar manner for both, as live-music venues within several homophilous niches (based on ticket-price and featured genres) converged in terms of band-booking similarity. Not only did the attributes of venues (e.g., pricing, genres) matter for social capital, so too did the manner of their connections—as venues with common “friend(s)” were more likely to be linked in terms of booking the same performers. Furthermore, inequality in live-music scenes also matters, as I find that a status order, with its attendant “competitive jostling” and “emulation,” emerged among venues occupying different positions in the status order. This dissertation thus demonstrates how the market for live music is a domain in which social factors are intertwined with economic elements.

行動影音與故事人文模組

title: 行動影音與故事人文模組

Under the Mask-Using Performance to Explore the Concept of Self through Drama Therapy

title: Under the Mask-Using Performance to Explore the Concept of Self through Drama Therapy

Media Policy and Public Interest: A Comparison Between Australia and Taiwan

title: Media Policy and Public Interest: A Comparison Between Australia and Taiwan

Affect, Perceptual Bias, and Public Support for Regulation of Negative Political Advertising in the 1996 Taiwan Presidential Election

title: Affect, Perceptual Bias, and Public Support for Regulation of Negative Political Advertising in the 1996 Taiwan Presidential Election abstract: This study has three major goals. The first is to investigate Taiwanese attitudes toward support for independent monitoring of negative political ads and to examine whether their support for this policy was due to the third-person effect; second, to discover whether people's affect toward the candidates has any impact on their support for regulation of negative commercials, and on the third-person and first-person effects; third, to explicate whether attack ad appeals--issue vs. image--funtion differently on people's support for regulation and on their perceived effects of those ads on themselves and on others. We are a.lso interested in exammmg the question of whether the third-person perception has an impact in the behavioral dimension--that is, whether people will take action instead of just holding attitudes in support of regulation of negative political advertising. The data analyzed were collected from a cross-sectional sample survey conducted during the campaign period of the 1996 first-ever Presidential election in Taiwan. The results showed that people's affect toward the candidates ... did have significant impact on the first- and third-person effect, and on their support for regulation of negative political commercials. However, the third-person effect had no significant impact on either people's attitudes or behaviors in support of independent monitoring of the negative political ads. Instead, it was people's "perceived effects on self" that inf1uenced their attitudes toward censorship. And, people's attitude toward the idea of free speech also had significant impact on people's support for regulation. In addition, the findings showed that people exhibited a greater third-person effect for image-attack ads than for issue-attack appeals; however, the effect of people's exposure to image-attack ads on support for regulation of negative political ads was not greater than the effect of exposure to issue-attack ads . Similarly, the effect for people's exposure and attention on their . support for independent monitoring of the negative political advertising was not greater for TV than for than NP.

Investigating the Effectiveness of Redundant Text and Animation in Multimedia Learning Environments

title: Investigating the Effectiveness of Redundant Text and Animation in Multimedia Learning Environments abstract: In multimedia learning environments, research suggests that simultaneous presentation of redundant text (i.e. identical narration and on-screen text) may inhibit learning when presented with animation at the same time. However, related studies are limited to testing with cause-andeffects content information (e.g., Moreno & Mayer, 1999, 2002). This study examined the effects of redundant text on learners' memory achievement and problem solving ability. The study replicated and extended prior research by using descriptive, rather than cause-and-effect content information. The primary research questions were (a) does redundant text improve learning performance if learners are presented with instructional material that addresses subject matter other than cause-and-effect relationship? and (b) does sequential presentation of animation followed by redundant text help learning? To answer the research questions, five hypotheses were tested with a sample of 224 Taiwanese students enrolled in a college level Management Information System (MIS) courses at a management college in southern Taiwan. Statistically significant differences were found in memory achievement and problem solving test scores between simultaneous and sequential groups; while no statistically significant differences were found in memory achievement and problem solving test scores between verbal redundant and non-redundant groups. These results were supported by interviewees expressing difficulty in connecting animation and verbal explanation in the two sequential presentation groups. The interview responses also helped to explain why insignificant results were obtained when redundant and non-redundant verbal explanations with animation were presented simultaneously. In general, the results support previous research on the contiguity principle (Moreno & Mayer, 1999), suggesting that sequential presentations may lead to lower learning performance when animation and verbal explanation are closely related. The separation of the two types of information may increase cognitive load. In addition, the study found that impairment of redundant text (Kalyuga, Chandler, & Sweller, 2004; Moreno & Mayer, 2002) was also affected by various learning characteristics, such as the structure of the instructional content and learners previous learning experiences. Recommendations for future study include: (a) research on various situations such as characteristics of the content, characteristics oflearners, and difficulty of the instructional material that influences the effects of redundant text, and (b) research on prior learning experience that influences the effects of simultaneous redundant text presentations.

Restructuring Broadcasting Policies in Taiwan: Managing Cultural Identity in a Recently-Democratic Society

title: Restructuring Broadcasting Policies in Taiwan: Managing Cultural Identity in a Recently-Democratic Society abstract: This study examined some ofthe most commonly cited factors that affect the reforms of broadcast policies governing developing countries' broadcast media, and how these factors influence the establishment ofTaiwan's cultural sphere. The subjects for this study were key persons from government, educational, economic and television production sectors involved in the planning and implementation of broadcast policies in Taiwan. They included public officials responsible for broadcasting policy, educators and community activists, media policy analysts and television manager and producers. The data ofthe study were collected through informant interviewing and document review. Within the Government Information Office, a number of public officials were consulted. Beyond the GIO, other media sources and agencies provided important documentation in the form of surveys and reports. The investigation was carried out in Taiwan over a period offour months between April and August 2004. The results ofthis research reveal that in spite of the expectation that television should be used to help foster and promote national culture, Taiwan has not successfully developed and implemented policies to ensure the achievement ofthis policy goal. The research findings indicate that the production ofdomestic television programs are undermined through a colonized broadcasting system. Despite the influence offoreign broadcasters over the cultural production, the case study also shows that the role of civil society group in restructuring television industry is made manifest by resistance to private groups' intervention in the broadcasting policy process. This study has practical implications for the formulation ofnational broadcasting policies in recently-democratic countries and other countries facing similar dilemmas. The broadcasting policy analysis conducted in this study focused in part on the commercialism offoreign television programs, which severely threatens indigenous cultures around the world. In an era of globalization, the preservation oflocal identity is a challenging goal for broadcasting policy planners since many states have embraced neo-liberalism approaches to the communication sector. Within a situation ofglobal-local nexus, the study concludes that protection ofnational cultural spheres will be the important policy agenda for both policy makers and researcher for years to come.

天山：一趟沒有地圖的心靈旅程

title: 天山：一趟沒有地圖的心靈旅程 abstract: 2014年夏天，作者趙雅麗意外獲邀前往天山，由潛居天山40年的老獵人帶路，深入絕美的荒野，彷彿吟唱著一首上行之歌，沿著陡峭的山壁直向高處而行。途中只見蔥綠的針葉林，遠眺陽光灑在遠方白雪山頭，夜間則是極其明亮的星空。此行讓她對人生有了全新的觀照，也從孕育生命的大自然裡，獲得了最神奇的能量。下山之行，彷若完成了一場穿越時空的旅程。這趟旅程，顛覆了、重啟了她對人生意義的思考。藉著這次登高之行，她帶領讀者體會幾個最重要的生命課題： ●如何能多愛自己一點 ●如何停下匆忙的腳步，聆聽自己內心的渴望 ●如何思考生命的本質：我是誰？我從哪裡來？我往哪裡去？ ●在困頓中向內尋求力量的方法 ●運用專注，發現無所不在的美……等等到如今，群山依舊不語，但作者心中已經有了答案。天山帶給我們追求真理、美和愛的感動，帶領我們回到「本真」的澄明境界，抵達幸福的彼岸。「我感到自己好似被溫柔的春風撫觸過，」她說：「內心增添了無限的輕盈與柔軟……我感覺自己生命的春天才剛要來到！」

China: Once upon a time/Hong Kong: 1997: Critical study of contemporary Hong Kong martial arts films

title: China: Once upon a time/Hong Kong: 1997: Critical study of contemporary Hong Kong martial arts films abstract: Martial arts films of Hong Kong are often dismissed as apolitical, ahistorical, escapist, and devoid of social critique. However, my dissertation shows that this is not the case by offering a critical reading of contemp'orary Hong Kong martial arts films. Focusing on the first three episodes of director Tsui Hark's Once upon a Time in China series (1991-1992), this study applies cultural studies to address such issues as political allegory, carnivalesque pleasures of resistance, representational politics, oppositional gendered readings, and the juxtaposition of turn-of-the century history, fiction, and contemporary politics. The series centers on the most well-known cinematic martial arts hero in Hong Kong, Huang Feihong, whose stories has been adopted in over one hundred movies since 1949. My study argues that these films can be read as a contemporary myth and political allegory in response to the crisis of 1997,when Hong Kong is to be taken over by the PRC after one century of colonial dominance. Such postmodern strategies as the incongruous juxtaposition of politics and commercialism, the recycling of antecedent and rival filmic and non-filmic texts, the maintenance and subversion of generic paradigms, and the mixing of fictional figures and events with historical ones, are contained in these films. These strategies produce an ironic rethinking of colonial history and the current political situation and a parody of the traditional hero. History and contemporary politics are thus questioned when fin de siecle Chinese history is playfully dismantled as a collage of official historical events, slippery memory, martial arts anecdotes, current political crisis, and images of popular culture.

傳播：新博物館與地方

title: 傳播：新博物館與地方 abstract: 本書每一章都先定義該章將探討的概念，其後再詳述作者的研究發現，書中前兩章為理論概念說明，第三章說明我國新博物館發展的歷史脈絡，第四章起作者以我國新博物館為個案探討展示與地方傳播的關係。書中探討的議題包括：新博物館的傳播分析、觀覽實踐下的城市意象、文化界限與日常生活、文化聚落與文化場域、新博物館與文化產業等等。

大眾媒體研究導論

title: 大眾媒體研究導論

廣告創意策略

title: 廣告創意策略

紀錄臺灣：臺灣紀錄片與新聞片影人口述(下)

title: 紀錄臺灣：臺灣紀錄片與新聞片影人口述(下)

後國際化時代的臺灣廣告代理業之研究：知識、趨勢與變革之理論與實踐

title: 後國際化時代的臺灣廣告代理業之研究：知識、趨勢與變革之理論與實踐 abstract: 廣告代理業，這個身手摘星的產業，經歷商業經濟環境與媒體行銷方式的快速變遷，以及品牌與體驗經濟蓬勃發展相對使得廣告代理業之產業環境與服務價值亦隨之快速轉變，若從產業永續發展觀點來看，針對產業發展趨勢，進行產業研究，時有其必要性，同時，透過長期研究累積，亦可最為未來知識工具研究基礎，而本書建構在此基礎上，進而論述。本書共計有四篇，分別探討廣告代理業的現在與未來、廣告代理業的相關知識管理、新興廣告趨勢與發展，以及台灣廣告代理業的變革等有關後國際化時代之臺灣廣告代理業的四大課題。全書共計有十二章，依照各篇章內容，瞭解國際與台灣廣告代理業的知識管理、新興廣告趨勢與發展，以及台灣廣告代理業的變革等有關後國際化時代之臺灣廣告代理業的四大課題。

紀錄臺灣：臺灣紀錄片與新聞片影人口述(上)

title: 紀錄臺灣：臺灣紀錄片與新聞片影人口述(上) description: +光碟1片

《用愛彌補系列》之創作理念與影像的形成

title: 《用愛彌補系列》之創作理念與影像的形成

有權無責：英國的報紙與廣電媒體

title: 有權無責：英國的報紙與廣電媒體 description: 譯自：Power without responsibility : the press and broadcasting in Britain

為藝術而藝術與文學生命

title: 為藝術而藝術與文學生命 abstract: 《為藝術而藝術與文學生命》將文學「唯美主義」的歷史，從十八世紀開始，一直談到現代的解構學派。作者廣泛研讀包括歐洲、拉丁美洲以及美國的文學批評家、哲學家與文學作家們的作品。整合研究結果，他提出「在過去的兩百年當中，『為藝術而藝術』理念的萌生、成長、擴散以及成功，有社會、經濟、政治與文化上的具體原因」。

台灣紀錄片美學系列─紀錄影像美學中的自我對話：介於真實/虛構、紀錄/戲劇之間

title: 台灣紀錄片美學系列─紀錄影像美學中的自我對話：介於真實/虛構、紀錄/戲劇之間 description: 台灣紀錄片美學系列DM文選

台灣紀錄片與新聞片片目資料庫

title: 台灣紀錄片與新聞片片目資料庫 description: 套書，附上一片CD ROM

第一屆~第三屆文化紀錄片巡迴觀摩研討會成果報告

title: 第一屆~第三屆文化紀錄片巡迴觀摩研討會成果報告

紀錄片美學與製作

title: 紀錄片美學與製作

廣告理論與戰略

title: 廣告理論與戰略 abstract: 本書將廣告置于更寬更廣的傳播學範疇中，同時關注理論闡釋與廣告戰略。本書特別把重點放在廣告媒體和廣告效果上，對媒體特性、媒體戰略、系統模型、效果評估方法和效果模型都有專章論述。

會展產業概論

title: 會展產業概論 abstract: 本書屬會展產業入門教材，主要概述會展產業基本範疇，會展產業的發展歷史與演變形成、會展產業的本質與特徵、會展產業構成要素、基本架構與功能等與會展產業相關基礎知識，並在此基礎上介紹會展產業基本運作流程、管理模式、會展產業經濟效應與會展產業發展狀況。

會展產業概論

活動管理

title: 活動管理

崗上歲月 : 淡江大學55週年校慶紀念特輯

title: 崗上歲月 : 淡江大學55週年校慶紀念特輯

未來.未來：淡江大學55週年校慶紀念特輯

title: 未來.未來：淡江大學55週年校慶紀念特輯

不要養大你的癌細胞：美國癌症研究院的生活飲食防癌計畫

title: 不要養大你的癌細胞：美國癌症研究院的生活飲食防癌計畫 description: 譯自 : Stopping cancer before it starts

社會科學研究方法

title: 社會科學研究方法

性.暴力.新聞眼

title: 性.暴力.新聞眼

言語世界中的流動光影：口述影像的理論建構

title: 言語世界中的流動光影：口述影像的理論建構

民意

title: 民意 description: 譯自 : Public opinion, 5th ed.