DSpace collection: 期刊論文

Cloud platform to improve performance outcomes: role of customer relationship management and innovation capabilities

title: Cloud platform to improve performance outcomes: role of customer relationship management and innovation capabilities abstract: Conceptualising implementation of cloud platform in the new product development (NPD) context is still rudimentary. The primary objective of this study was to investigate the relationships among implementation of cloud platform, customer relationship management (CRM), innovation capabilities, and NPD performance. This study empirically investigated a sample of NPD projects in the Taiwanese high-tech industry. The structural equation modelling (SEM) approach was used to validate the research model. The findings indicate that implementation of cloud platform is associated with level of customer relationship management. In addition, these analyses suggest that customer relationship management has a positive effect on innovation capabilities. Finally, innovation capabilities contribute significantly to NPD performance.

The organizational evolutions and strategies of family business in Taiwan

title: The organizational evolutions and strategies of family business in Taiwan abstract: The family is, no doubt, the oldest and longest running social unit in our world. Families were formed along with small communities long before commerce began. In fact, families, often in connection with the local communities, sustained themselves by self-sufficient means [1] . Family businesses are most popular and play an important role in lots of countries, and also are the cornerstones of economic development in Taiwan. They not only expanded the Taiwan economy, participated and witnessed the economic miracle in the past, but also formed the main part of overall enterprise structure in Taiwan through creating a great deal of employments, and thus made a stable and prosperous social life [2] . Many large enterprises in Taiwan are composed by family business, and most of them were growing up and becoming robust after going through obstacles in the way. For example, the leading manufacturing company, Foxconn Technology Group was mold and die manufacturer at first, and many companies from the 10 biggest international brands published by the Ministry of Economic Affairs (2012) [3] such like ASUS, ACER, MAXXIS and GIANT were also grown up from family business or small enterprises. Now they are the models and mirrors for the family business. Through observation and review of mass literatures, this paper explores the organizational evolutions in structure and the possible appropriate strategies for the family businesses in Taiwan. The major findings in this study are: 1) the organizational evolutions are from simple structure to functional, divisional and compound structure; 2) the leadership patterns are from affection-directed to regulation-directed and rationality-directed approach; 3) the strategies are from localization to internationalization. Finally, this paper constructs an integrated model based on above findings.

Construction of a service production model to pre-analyze the customer perceived value of service process

title: Construction of a service production model to pre-analyze the customer perceived value of service process abstract: The purpose of this paper is to develop a service production model, the dimensions and the elements of which can be used to pre-analyze customer perceived internal processes. Then resources can be aligned to this forecasted service processes to make the service created value be as close as possible to customer perceived value. The model fits into the current mainstream service paradigms and can help to improve the existing services, develop new services, and predict competitor's service strategy.