https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/107988 Search the Channel s https://tkuir.lib.tku.edu.tw/dspace/simple-search https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/115464 title: SUGGESTION OR COERCION: GRATUITY ENVELOPES AND HOTEL GUESTS’ TIPPING BEHAVIOR abstract: Three studies investigated hotel guests’ tipping behavior after introducing housekeeping gratuity envelopes in an upscale hotel. Specifically, this research employed field data to examine the roles that gratuity envelopes played on guests’ tipping behavior. This research aimed to explore the factors that motivate hotel guests to leave tips for room attendants. The first paper addresses conformity behavior in regard to social influence. This paper aimed to answer the research question: Do gratuity envelopes increase the tip compensation for room attendants? Drawing from cognitive evaluation theory, the second paper explores hotel guests’ tipping behavior after implementing housekeeping gratuity envelopes and focuses on the following research question: What kind of gratuity envelope message is more effective to increase hotel guests’ tipping behavior? The third paper focuses on social norm theory, a normative approach that influences hotel guests’ tipping behavior, and aimed to answer this research question: Will social norms motivate hotel guests to participate in tipping inside hotel rooms? <br> https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/112516 title: EXPLORING THE KEY DETERMINANTS OF BICYCLE SHARE PROGRAM USE IN A LEISURE CONTEXT abstract: Over the past two decades, bicycle share programs (BSPs) have developed rapidly around the world, with studies finding that people use such service not only for commuting but also for leisure. However, compared to utilitarian BSP users, limited research has focused on the factors influencing BSP use for leisure experiences. To begin this limitation in the current cycling literature, this dissertation explores the key determinants of leisure BSP use. The extended unified theory of acceptance and use of technology proposed by Venkatesh, Thong, and Xu (2012) and the dual-attitudes model conceptualized by Wilson, Lindsey, and Schooler (2000) provided the theoretical framework guiding this research. First, this dissertation developed the Unified Measurement of Bicycle Share Program Use (UMBSPU), an encompassing scale for further investigation of factors influencing an individual’s leisure BSP use. The results of the measurement invariance testing and method effect examination indicated that this scale, which includes eight constructs and thirty-three measurement items, is a reliable, valid measurement. Second, this dissertation applied the UMBSPU to examine the influences of performance expectancy, effort expectancy, facilitating conditions, social influence, price value, hedonic motivation, and habit on Taipei citizens’ intentions to use BSP and their actual use in leisure time. Among all factors examined, habit demonstrated the strongest predict validity of use intention. Furthermore, behavioral intention outperformed habit and facilitating conditions in explaining the variance of actual use. iii Finally, this dissertation used two Single Target Implicit Association Tests (STIATs) to explore BSP users’ implicit attitudes toward leisure cycling and leisure cyclists. Explicit attitudes toward leisure cycling and social identity with leisure cyclists were also measured and compared with implicit attitudes, the results indicating that implicit attitudes did not significantly predict leisure BSP use. However, social identity exhibited a strong predictability of an individual’s public bicycle riding frequency. Future research is needed to cross-validate the UMBSPU in different contexts and to compare the results from the leisure cycling and cyclists ST-IAT across different types of cyclist groups. <br>