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Items for Author "Cheng, Julian Ming-sung"
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Showing 4 items.
Collection
Date
Title
Authors
Bitstream
[管理科學學系暨研究所] 期刊論文
2009-07
Consumer attitudes and interactive digital advertising
Cheng, Julian Ming-sung
;
Blankson, Charles
;
Wang, Edward Shih-Tse
;
Chen, Lily Shui-Lien
[管理科學學系暨研究所] 期刊論文
2008-08
Consumer Involvement and Brand Loyalty in Services: Evidence from the Commercial Airline Industry in Taiwan
Chen, Lily Shui-Lien
;
Wang, Michael Chih-Hung
;
Cheng, Julian Ming-Sung
;
Hadi Kuntjara
;
Wang, Michael Chih-Hung
[管理科學學系暨研究所] 期刊論文
2007
Do consumers perceive differences among national brands, international private labels and local private labels? The case of Taiwa
Cheng, Julian Ming-Sung
;
Chen, Lily Shui-Lien
;
Lin, Julia Ying-Chao
;
Wang, Edward Shih-Tse
;
Cheng, Julian M-S
[國際觀光管理學系] 期刊論文
2012-09
Determinants of joint action in international channels of distribution: The moderating role of psychic distance
Johnston, Wesley J.
;
Khalil, Shadab
;
Jain, Megha
;
陳梅霞
;
Cheng, Julian Ming-Sung
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