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Items for Author "郭貞"
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Showing 5 items.
Collection
Date
Title
Authors
Bitstream
[大眾傳播學系暨研究所] 會議論文
2008-10
電視購物節目內容與銷售策略研究:兩岸都會比較
黃振家
;
郭貞
[大眾傳播學系暨研究所] 會議論文
2001-07
A niche analysis of the web, catalogs and retail stores as marketing channels: A comparison of Taiwan and US
郭貞
;
李海容
;
黃振家
[大眾傳播學系暨研究所] 會議論文
2000-06-01
從區位理論探討在台灣消費者眼中網路、型錄與商店作為購物管道之競爭優勢
黃振家
;
郭貞
;
劉美琪
[大眾傳播學系暨研究所] 會議論文
1997-06-18
使用者之性別與網路素養對網際網路互動式廣告效果之影響
黃振家
;
郭貞
[大眾傳播學系暨研究所] 期刊論文
2002-07
以區位分析比較網路、型錄、與商店做為購物管道之競爭優勢--一個跨年比較
郭貞
;
黃振家
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