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Items for Author "蔡秉憲"
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Showing 2 items.
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Date
Title
Authors
Bitstream
[管理科學學系暨研究所] 會議論文
2011-10
個性不合?消費者個性對品牌個性與口碑之影響–世代的調節角色
廖述賢
;
鍾鈺鈞
;
蔡秉憲
[管理科學學系暨研究所] 學位論文
2011
消費者個性、顧客滿意度與網路口碑關聯性之研究 : 以手機功能為調節變項
蔡秉憲
;
Tsai, Ping-hsien
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