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Items for Author "蔡凱倫"
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Showing 2 items.
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Date
Title
Authors
Bitstream
[國際企業學系暨研究所] 會議論文
2005-04-02
品牌延伸對原品牌權益的回饋效果之研究
黃志文
;
廖啟順
;
蔡凱倫
[國際企業學系暨研究所] 期刊論文
2005-12
探討品牌評估因素以及進行品牌延伸對原品牌影響效果之研究
黃志文
;
Huang, Chih-wen
;
廖啟順
;
蔡凱倫
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