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Items for Author "王又鵬"
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Showing 12 items.
Collection
Date
Title
Authors
Bitstream
[國際企業學系暨研究所] 會議論文
2002-08
The Study of the Impact of Sales Promotion Strategy on Taiwan Consumer’s Purchase Intention
曾忠蕙
;
王又鵬
[國際企業學系暨研究所] 期刊論文
2004-06
Does Deal Proneness Matter to the Effectiveness of Sales Promotion? Empirical Evidence from Taiwan
曾忠蕙
;
王又鵬
[國際企業學系暨研究所] 會議論文
2005-07
A Research of Consumer’s Discounting Perception toward Premium’s Advertised Value—Internal Reference Price as a Moderator
曾忠蕙
;
王又鵬
[國際企業學系暨研究所] 期刊論文
2006-01
Does Brand Trust Influence Brand Extension? An Empirical Evidence in Taiwan
曾忠蕙
;
王又鵬
[國際企業學系暨研究所] 期刊論文
2006-03
價格建構效果之研究 — 以認知需求為干擾變數
曾忠蕙
;
王又鵬
[教育政策與領導研究所] 專書之單篇
2008-08
雄獅旅遊個案研究-電子商務行銷的創新服務價值
鈕方頤
;
王又鵬
[教育政策與領導研究所] 專書之單篇
2008-08
和泰汽車的售後服務創新
鈕方頤
;
王又鵬
[國際企業學系暨研究所] 期刊論文
2015-12-01
行動商務時代下虛擬社群網站之粉絲團的關係強度、知覺風險與商品購買意願間關係之研究
王又鵬
;
鄭惠琦
;
曾忠蕙
[國際企業學系暨研究所] 期刊論文
2015-12-01
網路遊戲促銷活動透過知覺價值對購買意願的影響效果—以網路遊戲涉入程度為干擾變數
王又鵬
;
陳信全
;
曾忠蕙
[國際企業學系暨研究所] 期刊論文
2016-04
銷售人員外表吸引力與說服策略以及消費者人格特質對衝動性購買服飾傾向的影響
張競之
;
王又鵬
;
曾忠蕙
[國際企業學系暨研究所] 期刊論文
2016-09
品牌體驗、品牌關係品質以及品牌忠誠度間關係之研究—以省力體驗為干擾變數
王又鵬
;
蘇丞映
;
曾忠蕙
[國際企業學系暨研究所] 期刊論文
2018-04
品牌熟悉度、網路口碑與抽獎可控性對賭博式價格促銷活動之影響
曾忠蕙
;
王又鵬
;
吳奕瑩
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